A new mobile payment device was recently introduced that can utilize a breathalyzer and fitness tracker-like band to help prevent people from spending too much money when they’re intoxicated. DrnkPay is a new app that is able to track and monitor how much individuals have drunk, and limit more purchases if they’ve had too much to drink, by connecting the device to a user’s credit and debit cards through the app. See Also: Will data analytics transform our healthcare system? A financial services consult, iBe TSE, developed this new system, deciding to participate when...Read More
NYS Entity Status
NYS Filing Date
MAY 13, 2014
NYS DOS ID#
NYS Entity Type
DOMESTIC LIMITED LIABILITY COMPANY
2014 - BAND AID PERSONAL CARE SERVICE, LLC
AROUND THE WEB
- DrnkPay helps drunks make a few less bad decisions
By Amanda Razani - Monday May 29, 2017
- H&M Foundation Commits $20.5 Million to Education, WASH, Women
By email@example.com (Kyoko Uchida) - Wednesday May 24, 2017
The partnerships with UNICEF, WaterAid, and CARE will fund ongoing efforts to boost access to education, clean water, and women's empowerment....
- Supreme Court: It’s Unconstitutional To Reject Potentially Offensive Trademarks
By Chris Morran - Monday Jun 19, 2017
The Supreme Court has struck down a longstanding clause in federal law that prohibits the Patent and Trademark Office from registering trademarks that “disparage… persons, living or dead, institutions, beliefs, or national symbols, or bring them into contempt, or disrepute.” Oregon-based rock group The Slants, whose members are all Asian-American, acknowledge that the band’s name is sometimes used as an …
- With Health Law in Flux, Insurers Scramble to Meet Filing Deadline
By REED ABELSON - Wednesday Jun 21, 2017
Anthem, a major player in the Obamacare exchanges, announced that it would withdraw from Wisconsin and Indiana next year, along with Ohio.
- Feeling Special
Friday Apr 27, 2012
Every day, social games are enabling players to express themselves in subtle but powerful ways. By sharing the achievements we earn and challenging our friends to beat our scores, we arebroadcasting elements of our personalities and hoping our friends take notice. Brands are taking notice, too, and are starting to deliver the types of experiences in social games that players willrelate to and want to share.
We all love to feel special -- and we love when others feel we’re special. Being smart, funny, and attractive isn’t much fun when nobodynotices, but society frowns upon brazen status updates of “Hi,friends! I’m smart, funny, and attractive!”
On some level, this has made sharing the content we consume into ameta-game where the goal is to bring our friends’ perceptions of us closer in line with our own ideal self. Our friends are broadcasting signals about their own self-image all the time, hopingthat we’ll take notice. Posting a link to an article says: “I care about this issue.” Posting a movie trailer says: “I relate to these types of stories.” In everycase, our friends are saying: “Maybe you didn’t know this about me, but it’s true!”
Social games are a powerful way of engaging with consumers, because they inviteplayers to express themselves through their actions. Our high scores are a public declaration of our investment in a specific game; our achievements, a travelogue of our experiences and the actionswe’ve taken. Some of the most successful games even let us show off real-world skills: our artistic prowess in "Draw Something," our genius-level vocabulary in "Words with Friends," or ourrhythmic mastery in "Rock Band."
Personal Expression and the Brand’s Message
The first branded social games were simple, taking a successful formula andapplying a branded coat of paint. The forms of self-expression they enabled for players rarely amounted to more than “I like this brand!” or “I’m playing this game!”These games were limited by their ability to enable player expression.
Today, a new wave of branded social games is delivering more diverse opportunities for players to share. In "Marvel:Avengers Alliance," players create their dream team of superheroes and can help friends unlock characters for the perfect team. The message they share is “This is my team, suited to mystrategy, and made of my favorite characters.” This message is more personal than a simple “I like the Avengers,” and prompts more conversation amongst the player’s friends-- validating not only their choices within the game, but an association with the brand as well.
Another game with a movie connection, "The Hunger Games Adventures," lets playerscustomize their avatar with options that are suspiciously similar to fan-favorite characters from the film. Players win because they get that special feeling of creating something cool for theirfriends and fellow fans will appreciate -- and when fans are sharing branded content with their fans, the brand wins too.
Players want to show off what makes them unique, and will seek outthe games that empower them to do so. We’re all guilty of gaming narcissism. The best thing brands can do is embrace that by creating experiences that players will love. Every person hasaspects of their personality that they feel go unnoticed. Give them games that make people take notice, and they’ll take notice of your brand’s message, too.
- Robert Durst’s Friends Resist Demand to Testify in Murder Trial
By CHARLES V. BAGLI - Wednesday Jun 14, 2017
Stewart and Emily Altman have known Robert Durst for decades, and a prosecutor wants to call them as witnesses in his trial in the murder of Susan Berman.
- This Map Shows How Much You Need To Earn To Rent An Apartment In The U.S.
By Adele Peters - Monday Jun 12, 2017
On average, you’d need to make $21.21 per hour to rent a two-bedroom. And it’s worse in big cities.
If you work in the fastest-growing occupation in the United States–as a personal care aide assisting elderly and disabled people–you probably earn a little more than minimum wage. But that’s not enough to afford a two-bedroom rental anywhere in the country. In more than 99% of American counties, it’s not even enough to make a one-bedroom affordable.
- 3 Things You Should Know About Crowdfunding Medical Bills
By Ashlee Kieler - Tuesday Jun 13, 2017
With the Affordable Care Act in limbo, and the details of the Republican repeal-and-replace plans still not fully known, a growing number of Americans are turning to crowdfunding platforms like GoFundMe or YouCaring to raise money to cover their medical bills. From extraordinary and extremely rare medical cases to more routine fundraisers, Bloomberg reports that crowdfunded campaigns will likely become …