Advertising in OTT offers the sight, sound and motion of a traditional TV ad experience, combined with the targeting, measurement and engagement of digital. With lighter ad loads and a full-screenliving room viewing environment, OTT advertising typically outperforms digital video and traditional TV in key ROI metrics like awareness, purchase intent, and sales lift. Here are tips for publishersof ad-supported streaming apps to fully capitalize on the power of OTT advertising:
NYS Entity Status
NYS Filing Date
JANUARY 09, 2014
NYS DOS ID#
NYS Entity Type
DOMESTIC LIMITED LIABILITY COMPANY
2014 - AWARENESS METRICS LLC
AROUND THE WEB
- 5 Tips For Success In OTT Ad Monetization
Thursday Jun 8, 2017
A Guide to Writing S.M.A.R.T Objectives
Thursday Dec 22, 2016
The New Year: a time for making (and sometimes quickly breaking) resolutions, trying new things, and looking ahead to what 2017 might have in store. We see a lot of organizations use the early months of a new year to set annual objectives in support of their strategic plan—it’s the perfect time to think through what you’d like to achieve in the coming year.
If your organization is about to embark on this—and if some of those objectives are related to communications—stop and think before you do. The Ducks have seen a lot of strategic and operational plans in our day. We’ve seen some that incorporate communications well, and others that miss the mark.
A crucial question to ask as you brainstorm communications (and other) objectives is: are they S.M.A.R.T.? Are they Specific, Measurable, Achievable, Realistic, and Time-bound?
Here’s a common example of a communications objective we see in strategic plans—and how we might adapt that objective to make it S.M.A.R.T:
1. Objective: Raise public awareness and strengthen name recognition of our work.?
This objective forgets a few key elements of S.M.A.RT.:
- It’s not specific: we generally discourage citing “the general public” as an audience. It’s vague, which makes nailing down a strategy for reaching them pretty tough. We’d rather push this objective to define its audience by demographics, interests, philanthropic habits, etc. ?
- It’s not measurable: How are awareness and name recognition being measured? Is there a benchmark level of awareness against which to measure progress? This objective could use some specific metrics. ?
- It’s not time-bound: there’s no urgency to this objective—it could happen this year, next year, or never. It could use some time constraints. ?
2. S.M.A.R.T. Objective: Raise awareness of our work among millennials in the Northeast before the 2017 year-end season. We’ll measure success through a 10% increase (from 20% to 30%) in our level of awareness among this demographic. ?
As you can see, this objective brings some specificity to the target audience and the timing, making it much easier to brainstorm how and when you might reach that audience. It also sets some benchmarks for success, which will help come year-end season, when it’s time to decide if the objective has been met.
If you’re not sure how to set specific metrics, check out Big Duck’s Brandraising Benchmark, a market research tool that measures your level of awareness, likelihood of support, and more among specific audiences.
The new year can feel daunting, but really, it’s full of possibilities for your nonprofit’s communications. So get your planning hats on, just remember to be S.M.A.R.T about it!
- A Metrics Miracle
Friday Dec 9, 2016
Josh Chasin is a poet -- and he knows it -- with this twist on a seasonal classic:" 'Twas the week before Christmas, when alone in my house/ I was finishing shopping, with a click of the mouse;/ThenI cleared out my browser cache, cookies deleted,/ In hopes of nefarious snooping, defeated."
- Time To Rethink Social Media Metrics?
Friday Feb 26, 2016
A tiny 3% of CMOs are enthusing over social. Is it because the channel is burning marketing budget -- but reporting in vague communications terms?
- Fundraising Metrics That Matter
By Roger Craver - Thursday Jun 29, 2017
Yesterday I explored ‘vanity metrics’ and briefly explained why they’re not very helpful for serious decision-making. Or how, in the case of Benchmarking, they’re often ignored or mis-applied. Today, we’ll move to metrics that truly matter. By my definition an important metric – a metric that matters – is one that triggers the “What-should-I-do-differently-to-improve?” question. […]
- Fit City: Taking Night-Life Cue, Gyms Lower the Lights
By TATIANA BONCOMPAGNI - Tuesday Jun 13, 2017
Cycling, boxing and running studios, as well as some full-service gyms, are using sophisticated lighting systems to heighten the exercise experience.