NYS Entity Status
NYS Filing Date
FEBRUARY 01, 2013
NYS DOS ID#
NYS Entity Type
DOMESTIC BUSINESS CORPORATION
2013 - AUTO SPECIALIST REPAIR INC
AROUND THE WEB
When your communications plateau, think like a clock restorer
Tuesday Apr 25, 2017
In the hit podcast S-Town, listeners follow the story of John B. McLemore, an eccentric genius living in rural Alabama. John is a horologist, someone who specializes in the scientific study of time. He has a deep expertise in making and fixing elaborate clocks.
Most clock repairers approach their work tactically—they can manage to get an old timepiece working again by tinkering with a couple of its parts. The clock might start ticking like new, but it probably won't last too long. By contrast, the best, most sought after horologists, like John, are able to gain an understanding of the whole apparatus—reviving the full machine back to life as originally designed.
The majority of nonprofit communicators approach their work tactically—like clock restorers who tinker with a few pieces at a time hoping to get the machine ticking. Many nonprofits hit plateaus with their communications efforts because they approach their work in this fashion. They tend to work on “one-off” projects as needed, rather than envisioning their organization’s communications as an interconnected system that should be optimized to reach its goals and support the mission. This might mean working on a new brochure without thinking about how it relates to the website or managing social media without considering how these platforms fit into their broader goals for engagement.
More nonprofit communicators need to be able to think like expert clock restorers: able to see, build, and fix the whole machine. Approaching communications as a strategic mechanism comprised of interrelated tactics takes effort and investment upfront, but generates stronger results in the end. The website, emails, social media, and print collateral should all be part of an ecosystem of efforts that reinforce and support each other.
Math For America (MƒA) is a great example of the benefits of building an integrated communications machine for recruitment purposes. MƒA’s fellowships for public school STEM teachers enable educators to hone their skills, collaborate with peers, and access leadership opportunities—all on a generous stipend. But ad-hoc marketing—a brochure, flyer, or email here and there—for their programs wasn’t filling the pipeline with qualified teachers. They had hit a plateau in recruiting qualified educators even though their program was almost too good to be true.
Limited expertise in marketing theory and strategy meant that staff were creating promotional materials (ads, brochures, flyers, etc.) tactically instead of strategically. Limited knowledge about their audiences meant that Math for America didn’t know how they were being perceived by teachers or what was holding back candidates from applying (and which benefits would motivate them to).
After researching to uncover what the opportunities and barriers might be from the educators’ point of view, we worked with MƒA to build an informed and motivating machine for their communications efforts. After a year, Math for America’s fellowship programs went from being under-enrolled to over enrolled. They saw a 358%(!) increase in applications for their Master Teacher Fellowship. And because MƒA’s communications team began to think of their marketing as a machine, they shifted away from tinkering with the tactical toward strategic approaches that offer a far greater return on investment.
If you want to see greater results from your communications efforts, take time to assess (or build) your communications machine. Your best bet is to approach your work like a clock restorer specialist—methodical, strategic, and looking at the whole picture. Chances are you’ll have to tackle some big questions first and put more time in upfront to develop a strategy and plan that is uniquely designed for your nonprofit’s goals and audiences. But it will pay off in the end.
Are your communications efforts hitting a plateau? Take a look at the whole machine.Source: BigDuck smart communications for nonprofits
- In Luxury Auto, Dealers Must Be Data-driven
Wednesday Apr 12, 2017
The dealership is no longer a consumer's first stop when researching an auto purchase. While the test drive remains essential, most consumers begin their search online, drastically cutting down on the time they have historically spent looking around showrooms. All signs point to a period in time, not far off, where consumers can buy their cars online and then drive away with the cars without speaking to a salesperson.Source: Media Post: Engage:Affluent
- How To Instantly Repair The Media Economy
Monday Jan 23, 2017
SEAN SPICER: We recognize the important role of a thriving media in a democracy, namely to blame it for all that we do wrong. As such, we're announcing that the Trump Administration will take charge.Source: Media Post: Garfield at Large
- Apple's Safari Browser Will Block Auto-Play Videos
Tuesday Jun 6, 2017
Apple is following Google's lead into ad blocking. At its global developer's conference, Apple said the latest version of its Safari Web browser won't show auto-play videos on Web sites, and it won't allow sites to track users across the Web.Source: Media Post: Search Marketing Daily
- 2017 Surface Pro least repairable ever; Surface Laptop is made of glue
By Peter Bright - Friday Jun 16, 2017
Compact design continues to be at odds with maintenance and repairability.Source: Ars Technica
- Tesla Replaces Chief of Self-Driving Software
Wednesday Jun 21, 2017
Chris Lattner, who Tesla announced in January was hired from Apple Inc. as vice president of Autopilot software, has left Elon Musk’s Silicon Valley auto maker.Source: The Wall Street Journal: Technology: What's News
- AppleCare+ for Mac and iPhone Must Be Bought Within 60 Days of Purchase
By Juli Clover - Wednesday Jun 21, 2017
All of Apple's AppleCare+ plans for Macs, iPads, and iPhones, must be bought alongside a new device or within 60 days of purchase, according to AppleCare+ support staff that MacRumors spoke to this morning.
Following its Worldwide Developers Conference in June that saw the debut of new iMacs, MacBooks, and MacBook Pro models, Apple introduced an updated AppleCare+ for Mac warranty plan that provides standard AppleCare coverage along with accidental damage coverage.
Apple's AppleCare+ for Mac plan was introduced on June 5
The original AppleCare plans for the Mac could be purchased while the Mac was still under its standard warranty, so customers had a year to buy it, but with the new AppleCare+ plan for Mac, a purchase must be made within 60 days.
Apple in March changed its AppleCare+ policy for the iPhone and iPad and temporarily allowed customers to purchase the plan for up to one year after the device's purchase, while it too was still under standard warranty, but that policy appears to have been reverted back to 60 days.
In March of 2017, an iPhone 7 Plus purchased in September was temporarily eligible for AppleCare+. That is no longer the case due to policy reversion
AppleCare+ plans for the iPhone and the iPad must once again be purchased within 60 days of a device purchase. Attempting to make an AppleCare+ purchase on an iOS device purchased more than 60 days ago now brings up no AppleCare+ purchase options when logging into the AppleCare+ website.
AppleCare+ is no longer available for an iPhone 7 Plus purchased less than a year ago
As for the Mac, customers who have had their Macs for longer than 60 days but less than a year are not eligible for AppleCare+ but are still able to purchase a standard AppleCare Protection Plan, MacRumors has learned. Apple is only offering AppleCare+ for Mac on its website, so customers will need to call in to Apple Support to make the standard AppleCare purchase. Standard Mac AppleCare is priced at $149 to $349, depending on the machine.
A MacBook Pro purchased in October 2016 isn't eligible for AppleCare+, but standard AppleCare can still be purchased via Apple Support
AppleCare+ for Mac is available for the MacBook, 13-inch MacBook Pro, 15-inch MacBook Pro, MacBook Air, iMac, Mac Pro, and Mac mini, with prices ranging from $99 to $379. The plan extends the warranty of the Mac to three years and includes coverage for two incidents of accidental damage, but a service fee of $99 will be charged for screen damage or external damage while a service fee of $299 will be charged for any other damage.
AppleCare+ for iPhone is available for $129 for the iPhone 6s and later, $99 for the iPhone SE, and $99 for iPad models. It extends warranty coverage to two years and covers two incidents of accidental damage, with a service fee of $29 required for screen repairs or $99 for other damage.
Purchasing AppleCare+ for Mac, iPhone, or iPad after the device has already been purchased requires customers to run a remote diagnostic to ensure the device is working properly or have it inspected at an Apple retail location.
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- Food & Wine Magazine Will Leave New York for Alabama
By STEPHANIE STROM - Friday Jun 23, 2017
The move reflects a changing business in which traditional food magazines, and a Manhattan address, are less important.Source: NYT > Home Page