A thick layer of fog was draped over San Bruno on Friday, but the fireworks stands set up in the parking lot of the Shops at Tanforan mall boasted boxes with neon text screaming “Dazzle the crowd!” “Backyard Barrage!” “Peacock tail!” and “Phantom Awestruck.”“People are always procrastinators,” said 18-year-old Charlene Smith, who was selling fireworks to benefit the San Bruno Rotary Club.Fireworks of all kinds are illegal almost everywhere in the Bay Area, but a few cities — San Bruno, Pacifica, Newark, Union City, Dublin, Sebastopol, Rohnert Park, Petaluma and Cloverdale — allow the sale of “safe and sane” pyrotechnics, the kind that are neither projectiles nor explosives.Many of the groups hawking the fireworks do so to help law enforcement offset costs of the holiday or to support local do-good organizations.In Pacifica, for instance, fireworks are sold by nonprofits and an 8 percent surcharge added to all sales is used to offset public safety costs dealing with the holiday, according to Capt. Joe Spanheimer, a spokesman for the Pacifica Police Department.Just because the oceanside city allows the sale of sparklers, smoke balls and other safe and sane offerings designed to crackle, glitter and flicker, doesn’t mean its problems with illegal fireworks are settled.“Currently, there appears to be a culture in Pacifica, particularly in the southern end of the City, which believes that illegal fireworks are just something that is part of the July 4th celebration,” the police report said.Several recent busts have seen Bay Area law enforcement agencies confiscate hundreds of pounds of illegal fireworks.[...] although a hundred pounds of fireworks may sound like a lot, those seizures are just a tiny piece of the picture, said Sgt. Ray Kelly of the Alameda County Sheriff's Office.In Stockton, where safe and sane fireworks are legal, police confiscated more than 950 pounds of illegal fireworks from a 37-year-old man on Sunday afternoon.Perhaps the suspect, identified by police as a Stockton resident, was aware that weather forecasters expect the inland areas will be the best places to watch fireworks, with cloudy conditions dominating the whole day in some areas, like Ocean Beach, while in the Financial District, the cloud cover will probably start to roll in around 6 p.m.
NYS Entity Status
NYS Filing Date
FEBRUARY 21, 2013
NYS DOS ID#
NYS Entity Type
DOMESTIC BUSINESS CORPORATION
2013 - ASSET AWARENESS AGENCY, INC.
AROUND THE WEB
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By Filipa Ioannou - Friday Jun 30, 2017
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Monday Jul 31, 2017
American Express (AmEx) and its agency DigitasLBi are collaborating with the New York Times Company to leverage both its distribution and in-house experiential design agency Fake Love to raiseawareness for the repositioned Platinum Card.
The “Platinum Transported" initiative incorporates 360º virtual reality to provide viewers with an immersive digital adventure. Thefirst episode "Taste" features chef David Chang exploring different combinations of flavors presented in an unexpected ways.
DigitasLBi conceived of the initial creative across alldigital and social platforms while Fake Love helped to develop creative and the technical side.
"During the conceptualization process, we quickly discovered that 360º was the best way topluck the viewer out of their environment and transport them into this unchartered sensory experience," says Aline Ridolfi, creative director, Fake Love. For the Taste film - which "focuses on perhapsthe most intimate of the senses" - the campaign wanted to bring the viewer as close to Chang and his creative process as possible, "only inches, or seconds away from digging in," says Ridolfi. He isseen talking about the uni with chickpea hozon dish at two Michelin starred Ko.
AmEx will next roll out “Sound” and“Sight” featuring influential individuals who have made a significant impact on one of the particular senses in the coming months. The series appears as branded content across the NY Timesas well as AmEx's platforms.
American Express also recently debuted a new, travel-focused creative advertising platform via print, out-of-home and digital ads. Ogilvy served as the lead oncreative for the OOH and print which is designed to inspire global travel experiences. The ads ask, "Where will American Express Platinum take you?"
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