Amidst all the hoopla over Google Glass of late, isn't it great when a completely nascent technology emerges and a marketer is smart enough to use to reinforce their brand promise, while newsjackingthe art and technology headlines at the same time? Case in point: the new Nestle Kit Kat Break Art creative technology from JWT Singapore.
NYS Entity Status
NYS Filing Date
OCTOBER 18, 2013
NYS DOS ID#
NYS Entity Type
DOMESTIC PROFESSIONAL CORPORATION
2013 - ASR CREATIVE ARTS THERAPY PRACTICE, P.C.
AROUND THE WEB
- This Is Your Brain On Chocolate? Gimme A Break
Monday Aug 5, 2013
- EA E3 2017: Every trailer and announcement
By Jeff Grubb - Saturday Jun 10, 2017
I hope you like Star Wars and BioWare games. Electronic Arts just kicked off a big week for the gaming industry with its media presentation leading up to the Electronic Entertainment Expo tradeshow in Los Angeles. E3 is one of the most important gatherings of the game industry, and it focuses a great deal on […]
- Player creativity is the future of gaming
By Paul Bettner - Monday Aug 7, 2017
GUEST: Humans possess an insatiable desire to create, to build, and to shape the world around us. Examples span from rudimentary cave paintings, to the invention of language and written word, to art and music, all the way up to today’s globally connected existence where we encounter a constant flow of information across the world from […]
- Is How You Send More Important Than What You Send?
Wednesday Jun 7, 2017
Email marketers spend a lot of time, effort, and creative energy building new email programs and perfecting creative. Email marketing teams spend over half their time building, testing, and optimizingHTML emails. Are there other things to focus on? After some research, I can confidently say that once the basic campaign types are covered, there is frequently more leverage in optimizing sendpractices than building new email programs.
- Revolving Door: Crossmedia Hires Sanjabi To Launch Cognitive Solutions Practice
Friday Jul 7, 2017
Independent media agency Crossmedia announced today that it has named Karim Sanjabi, Executive Director, Cognitive Solutions, a new position. Sanjabi’s remit atCrossmedia is to bring data-driven creative and artificial intelligence practices to the agency.
Sanjabi will launch Crossmedia’s Cognitive Solutions Practice, which willdevelop machine learning and artificial intelligence (AI) techniques and applications for clients. The new unit will also develop other of-the-moment technologies such as data-driven creative,360/interactive video, VR, and AR creative content.
“Karim is an amazing talent who will help lead Crossmedia into the future,” stated Kamran Asghar, CEO Crossmedia.“We share the same vision: that technology can remove the ego from the creative and planning process, using the best available tech so that our people are free to think. We are going to surpriseand delight our clients with our cognitive offering."
Added Sanjabi: "Exactly 20 years ago I wrote a thesis on artificial intelligence. Now we have the compute power to create incrediblyengaging, learning, and self-optimizing content based on this foundation.”
Sanjabi is an entrepreneur, digital marketing executive and a mobile innovator who has managedcampaigns for Fortune 500 clients for over 20 years, including such brands as Electronic Arts, Google, Microsoft, Sony, Radioshack, Pfizer and Nike.
Before joining Crossmedia, Sanjabi was theCEO of Robot Stampede, a Tier 1 Google vendor and Facebook, iOS, and Android developer, where he produced cross-screen display campaigns that generated billions of impressions. He also founded mobile agency Freestyle Interactive, and established the first mobile practice at Carat Interactive, which acquired Freestyle. He has self-published apps and games as well asdesigned and developed marketing apps and games for L'Oréal, P&G and ING.