I have been straddling the European and North American continents for most of my professional and personal life, and I have always had the benefit of exposure to both. Let's not forget: the U.S. hashad advertising in general, including commercial TV advertising, far longer than most other nations on the planet. In fact, the U.S. has never NOT had commercial TV - it always was commercial. Most ofEurope has had commercial TV since the 1960s to late 1980s (in The Netherlands and parts of former Soviet Eastern Europe, for instance). That's right. What you consider to be "normal" is still arelatively young phenomenon in many European countries (as well as parts of Asia).