Sony showcased a trailer of Capcom’s Monster Hunter: World at its event today ahead of the Electronic Entertainment Expo in Los Angeles. The debut video for this latest Monster Hunter shows a rugged character armed with a large sword and guns carefully picking his way through a prehistoric jungle. He stalks dinosaur prey with stealth […]
NYS Entity Status
NYS Filing Date
DECEMBER 17, 2013
NYS DOS ID#
NYS Entity Type
FOREIGN BUSINESS CORPORATION
2013 - ANGEL'S CARE COMMUNITY ADVISORS CORPORATION
AROUND THE WEB
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Monday May 22, 2017
Online retail giant Amazon.com hands out free bananas at their Community Banana Stands on the company's corporate campus in downtown Seattle. Photo: Laura Stevens/The Wall Street Journal
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Residents are bracing for the worst, wondering whether measures taken so far are enough to keep devastation of the Queens community at bay.
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By SARAH MASLIN NIR - Saturday Jun 17, 2017
A $1 million grant will go toward conserving the oral histories of those who lived through the 1969 riots.
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By REED ABELSON - Wednesday Jun 21, 2017
Anthem, a major player in the Obamacare exchanges, announced that it would withdraw from Wisconsin and Indiana next year, along with Ohio.
Four ways a strong brand can drive corporate giving
Thursday Feb 23, 2017
A strong brand provides countless benefits for nonprofit fundraising programs. It helps organizations stand out from their peers, focuses fundraisers and other communicators on the messages they need to drive action, and provides the vision for a better future that inspires supporters to give.
A strong brand can also give you the edge you need to attract corporate donors. With $24.5 billion donated by corporations last year, that’s no small consideration. Here are four ways that your brand can help support your corporate giving program:
A clearly defined brand will help your organization generate stronger, more trusting relationships with your supporters, a key ingredient in building engaged communities. Corporate Social Responsibility (CSR) programs want to do good, but they also want to promote their own brand and connect with consumers. If your audience is highly engaged, corporate donors can feel confident that their support will get noticed. Because people like to support companies that do good, a recognized connection with your organization can help them build trust and find new, loyal customers within your community.
Corporate donors want to support good causes, but they also know that the nonprofit they choose to associate their brand with reflects back onto them. So, it is equally true that the values associated with a nonprofit brand will reflect on your corporate donors, and if your brand isn’t sufficiently professional or reliably expressed, you are starting at a disadvantage.
CSR programs operate based on defined philanthropic priorities, which are typically selected based on the causes’ affinities with the company’s business interests. For example, Disney’s corporate citizenship program focuses on causes benefiting children. Other companies, like Google, that focus on organizations using technology to combat a range of issues, can get fairly niche. Having a clear mission statement—which is a core piece of your brand identity—as well as key messages articulated in concise language will help you appeal to a CSR team.
Well-defined brands, whether nonprofit or corporate, express a clear personality that helps them to distinguish themselves. Corporations prefer to support organizations that align with their brand’s personality, so having a distinct personality that aligns with a corporate brand can make your nonprofit more attractive.