Acquiring the clothing brand born on the internet is intended to energize Walmart’s e-commerce strategy as it races to catch up with Amazon.
NYS Entity Status
NYS Filing Date
SEPTEMBER 12, 2013
NYS DOS ID#
NYS Entity Type
DOMESTIC BUSINESS CORPORATION
2013 - ANDY CHASE MUSIC, INC.
AROUND THE WEB
- Walmart to Buy Bonobos, Men’s Wear Company, for $310 Million
By MICHAEL J. de la MERCED - Friday Jun 16, 2017
- Video Mashups Create New Kind of Artist
By Andy Jordan - Tuesday Aug 2, 2011
Video mashup artists are creating wholly original pieces of music and art, often using content that's already been published on YouTube. WSJ's Andy Jordan takes a look at the genre, and how studios are responding.
- MOG Music Network Acquired by Townsquare Media Group
Tuesday Aug 28, 2012
Townsquare Media Group has acquired Bay Area-based MOG Music Network business from MMN Media, Inc. and will rename the business Townsquare Media.
- Food & Wine Magazine Will Leave New York for Alabama
By STEPHANIE STROM - Friday Jun 23, 2017
The move reflects a changing business in which traditional food magazines, and a Manhattan address, are less important.
- Chase Headley might be out longer than expected
By Zach Braziller - Saturday Jun 24, 2017
The skidding Yankees have another problem, and it doesn’t involve the cratering pitching staff. Third baseman Chase Headley was out of the lineup for a second straight game Friday night because of a balky back, and the earliest he could return is Sunday, manager Joe Girardi said. Suddenly, first base and the team’s eroding pitching...
- India Shoots for the Moon, Chasing Influence Closer to Home
Friday Jun 23, 2017
India is going up against China in a new Asian space race, trying to tighten its control of regional skies and alliances by leveraging its ability to send satellites into orbit inexpensively.
- Andy Rubin’s Essential phone announces carrier availability and it’s… Sprint
By Ron Amadeo - Monday Jun 12, 2017
Andy Rubin's smartphone startup signs a deal with the smallest of the big four carriers.
The elusive millennials: are they worth chasing?
Monday Dec 5, 2016
Ah, millennials—they’re the constantly SnapChatting young people with attention spans that shorten every day. (I’m allowed to say this because I’m one of them!) As millennials make up more and more of the workforce and their buying power increases, organizations are obsessing about how to get them to care about their cause—and ultimately how to get them to give.
This obsession has led to tons of research about the generation, and after doing a little digging, I noticed that the research doesn’t always match up. For instance, MobileCause said millennials give to causes, rather than specific organizations or brands, but Inc. 500 found millennials to be extremely brand loyal compared to other generations.
So what’s the deal? Do millennials care about a specific organization or not? And how does that affect their likelihood to give? Big Duck’s new market research tool, the Brandraising Benchmark, also digs into questions like these, and our June survey returned some interesting results about young people:
- 18-34 year olds had some of the highest levels of awareness of participating organizations. This means they were more likely than other, older age groups to claim that they’d heard of a participating organization. This was true for nonprofits large and small, and across a variety of sectors.
- When asked about the importance of participating organizations’ mission statements, 18-34 year olds were more likely than any other age group to say the mission was very or extremely important. Again, true for nonprofits of all sizes and a variety of sectors.
- When asked about their likelihood to donate in the future, 18-34 year olds were more likely than all other age groups to say they probably or definitely would donate. Again, true for organizations large and small, and across sectors.
So perhaps all the obsession over millennials is warranted: they’re aware of what’s going on in the nonprofit sector and excited about donating. What’s more, they seem to be aware of specific organizations (not just the issues behind them), so they may pay more attention to your brand than you might expect.
My biggest takeaway about all of this is that developing a brand that inspires connection is more important than ever. Think Nike or Old Spice, and think fast because this age group has a lot of organizations vying for their attention.
If you want to know what millennials (and other demographics) think of your organization specifically, sign up for our Brandraising Benchmark.