YogaWorks did the downward-facing dog in its first pose as a public company. Shares of the Santa Monica, Calif.-based yoga studio chain fell as much as 20 percent — to below $5 — Friday in their first day of trading on the Nasdaq. The drop is a doozy, considering that YogaWorks had intended to go...
NYS Entity Status
NYS Filing Date
MARCH 01, 2013
NYS DOS ID#
NYS Entity Type
DOMESTIC BUSINESS CORPORATION
2013 - AMPARO YOGA & DANCE INCORPORATED
AROUND THE WEB
- YogaWorks takes a beating on first day of trading
By Carleton English - Saturday Aug 12, 2017
- Yoga With Cats
By JENNIFER A. KINGSON - Wednesday Jun 7, 2017
“Yoga mats are like cat magnets,” said an owner of Meow Parlour, one of a growing number of places offering yoga with cats.
- YogaWorks scraps IPO plan in an overstretched market
By Carleton English - Thursday Jul 20, 2017
YogaWorks has curled back into child’s pose. Shares of the Santa Monica, Calif.-based yoga studio chain were slated for an initial public offering on the Nasdaq Thursday, but the company postponed the debut in an overstretched market. “We’re in an IPO market where investors are really price sensitive and don’t want to overpay,” Kathleen Smith...
- NEW! AmEx Platinum Card Gets 'Transported'
Monday Jul 31, 2017
American Express (AmEx) and its agency DigitasLBi are collaborating with the New York Times Company to leverage both its distribution and in-house experiential design agency Fake Love to raiseawareness for the repositioned Platinum Card.
The “Platinum Transported" initiative incorporates 360º virtual reality to provide viewers with an immersive digital adventure. Thefirst episode "Taste" features chef David Chang exploring different combinations of flavors presented in an unexpected ways.
DigitasLBi conceived of the initial creative across alldigital and social platforms while Fake Love helped to develop creative and the technical side.
"During the conceptualization process, we quickly discovered that 360º was the best way topluck the viewer out of their environment and transport them into this unchartered sensory experience," says Aline Ridolfi, creative director, Fake Love. For the Taste film - which "focuses on perhapsthe most intimate of the senses" - the campaign wanted to bring the viewer as close to Chang and his creative process as possible, "only inches, or seconds away from digging in," says Ridolfi. He isseen talking about the uni with chickpea hozon dish at two Michelin starred Ko.
AmEx will next roll out “Sound” and“Sight” featuring influential individuals who have made a significant impact on one of the particular senses in the coming months. The series appears as branded content across the NY Timesas well as AmEx's platforms.
American Express also recently debuted a new, travel-focused creative advertising platform via print, out-of-home and digital ads. Ogilvy served as the lead oncreative for the OOH and print which is designed to inspire global travel experiences. The ads ask, "Where will American Express Platinum take you?"
- New York Today: New York Today: New Subway Clocks
By JONATHAN WOLFE - Monday Aug 7, 2017
Monday: Rolling out new subway clocks, the Corkscrew Theater Festival, and National Lighthouse Day.
- Sean Spicer is too busy for ‘Dancing with the Stars’
By Chris Perez - Thursday Aug 3, 2017
Sources close to the 45-year-old said he probably would have been a terrible contestant anyway.