amex marketing LLC

70 north court
roslyn heights, new york 11577

NYS Entity Status
ACTIVE

NYS Filing Date
AUGUST 27, 2013

NYS DOS ID#
4451241

County
NASSAU

Jurisdiction
NEW YORK

Registered Agent
NONE

NYS Entity Type
DOMESTIC LIMITED LIABILITY COMPANY

Name History
2013 - AMEX MARKETING LLC









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  • AROUND THE WEB

  • NEW! AmEx Platinum Card Gets 'Transported'
    Monday Jul 31, 2017

    American Express (AmEx) and its agency DigitasLBi are collaborating with the New York Times Company to leverage both its distribution and in-house experiential design agency Fake Love to raiseawareness for the repositioned Platinum Card.

    The “Platinum Transported" initiative incorporates 360º virtual reality to provide viewers with an immersive digital adventure. Thefirst episode "Taste" features chef David Chang exploring different combinations of flavors presented in an unexpected ways. 

    DigitasLBi conceived of the initial creative across alldigital and social platforms while Fake Love helped to develop creative and the technical side.

    "During the conceptualization process, we quickly discovered that 360º was the best way topluck the viewer out of their environment and transport them into this unchartered sensory experience," says Aline Ridolfi, creative director, Fake Love. For the Taste film - which "focuses on perhapsthe most intimate of the senses" - the campaign wanted to bring the viewer as close to Chang and his creative process as possible, "only inches, or seconds away from digging in," says Ridolfi. He isseen talking about the uni with chickpea hozon dish at two Michelin starred Ko.

    AmEx will next roll out “Sound” and“Sight” featuring influential individuals who have made a significant impact on one of the particular senses in the coming months. The series appears as branded content across the NY Timesas well as AmEx's platforms.

    American Express also recently debuted a new, travel-focused creative advertising platform via print, out-of-home and digital ads. Ogilvy served as the lead oncreative for the OOH and print which is designed to inspire global travel experiences. The ads ask, "Where will American Express Platinum take you?"

     

     

    Source: Media Post: Social Media & Marketing Daily
  • Amex Calls Out Pointless Meetings, Indecipherable Jargon In New Campaign
    Friday Jun 16, 2017

    The campaign is based on research that found that many workers spend 1,200 hours a year in what they believe are pointless meetings where a lot of meaningless jargon is tossed around.

    Source: Media Post: Social Media & Marketing Daily
  • Unified Data Simplifies Post-Event Email Marketing Efforts
    Monday Aug 7, 2017

    Unifying event data can lead to far more effective email communication and post-event marketing efforts, says Michelle Wyatt, CEO of cloud-based event management software CadmiumCD.

    Source: Media Post: Mobile Marketing Daily
  • Rooted in Counterculture, Whole Foods’ Founder Finds an Unlikely Refuge
    By MICHAEL J. de la MERCED and ALEXANDRA STEVENSON - Friday Jun 16, 2017

    John Mackey wanted to fight off the activist investors attacking Whole Foods. He found a savior in Amazon, a company blamed for laying waste to retailers.

    Source: NYT > Home Page
  • Former Nielsen Research Chief Donato Joins ARF
    Tuesday Aug 15, 2017

    Paul Donato, a long-time media researcher who most recently was Chief Research Officer of Nielsen, has been named Chief Research Officer of the Advertising Research Foundation. The appointment, whichis effective Oct. 1, was made by recently named ARF CEO Scott McDonald, to whom Donato reports. Donato, who left Nielsen in May after 16 years with the media and marketing research giant, had beenoperating his own company Jatapond LLC, prior to joining the ARF.

    Source: Media Post: MediaDailyNews
amex marketing llc roslyn heights ny