Native Americans living in California made their own plastic water bottles. However, they didn't know how toxic that might be.
NYS Entity Status
NYS Filing Date
MAY 13, 2014
NYS DOS ID#
CORPORATION SERVICE COMPANY
80 STATE ST.
ALBANY, NEW YORK, 12207
NYS Entity Type
DOMESTIC LIMITED LIABILITY COMPANY
2014 - AMERICAN ARTESIAN WATER COMPANY, LLC
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In 2014, Michael Hickey, a resident of Hoosick Falls, a small town in upstate New York, sent a sample of his tap water to a lab in Canada. Hickey’s father had died of cancer the year before, and he had long suspected the drinking water in his town of being unsafe for human consumption. Because Hoosick Falls is so tiny, the Environmental Protection Agency doesn’t test its water. So Hickey undertook the investigation independently. When the results came back from Canada, they showed a level of chemical contamination unsafe for human consumption.
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- BIZ DEV: Fallon Appointed Culligan's First National AOR
Thursday Jun 22, 2017
Water filtration company Culligan has selected Publicis Groupe’s Fallon for AOR duties. The appointment is said to be the client’s first national creative and media AOR.
Theselection came after a formal review that included four other undisclosed agencies.
The Minneapolis-based agency will manage media planning and buying, strategy and creative for thebusiness.
Fallon is tasked with bringing awareness to Culligan’s service in water softening and filtration. The assignment is effective immediately and the agency’s firstwork will launch in early 2018 across TV, digital and print.
“We were immediately impressed by Fallon’s branding chops and strong understanding of our franchise model,”stated Larry Holzman, Culligan Senior Vice President, North American Franchise. “ The cross-disciplinary team showed us a world of possibilities for the brand that can truly advance our brandposition.”
Headquartered in Rosemont, IL, Culligan was founded in 1936 and is well known for iconic “Hey Culligan Man!” campaign that began on radio in the 1950s andran for several decades. The firm’s network of franchisees includes more than 800 dealers in 90 countries.
For Fallon the win follows last month’s decision by H&R Blockto expand its relationship with the agency, adding media planning and social strategy to its creative assignment.
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