alliance system & solution inc

72-10 37th avenue
jackson heights, new york 11372

NYS Entity Status
ACTIVE

NYS Filing Date
AUGUST 30, 2013

NYS DOS ID#
4453422

County
QUEENS

Jurisdiction
NEW YORK

Registered Agent
NONE

NYS Entity Type
DOMESTIC BUSINESS CORPORATION

Name History
2013 - ALLIANCE SYSTEM & SOLUTION INC









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  • AROUND THE WEB

  • Brand Building at the Prospect Park Alliance
    Wednesday Jan 18, 2017

    When I became the head of marketing at the Prospect Park Alliance, the non-profit organization that manages Brooklyn's flagship park in partnership with the City, I was given a marketing professional's dream situation and perhaps biggest challenge: creating a new website for the organization starting on day one—and adding to that, by my own initiative, the freshening of the brand identity.

    The Alliance had just completed the Samuel J. and Ethel LeFrak Center at Lakeside, an award-winning recreation center designed by Tod Williams Billie Tsien Architect, and an infusion of good will and heightened fundraising had provided the resources to take on this project, and in short time and with an ambitious timeline, we kicked off work.

    The project went smoothly and was overall a success, and I attribute this to several steps that were taken along the way:

    Set a strategy

    About a year before I came to the Alliance, the organization hired Big Duck to undertake a brandraising intensive  with leadership and key stakeholders. This valuable process, which identified the Alliance's key audiences, its brand "personality" and the start of key messaging for the organization, served as a valuable strategic road map for our brand refresh and website redesign.

    Consider the Brand History and equity

    For every organization, its history and focus for the future will dictate what direction to take with its brand identity. For the Alliance, we felt that its most recent brand identity, designed by Chermayeff & Geismar in 2002, had resonance with our audiences, so rather than start from scratch, our designers built on that brand equity by streamlining and modernizing our existing mark, and introducing full brand system that played to our key brand characteristics.

    Build Consensus

    I am lucky to work in an environment with colleagues and leadership that were fully supportive of this project – this is not always the case. But even in the best situations, building consensus goes a long way toward ensuring the success of the project. From day one, I assembled a leadership team that was charged with making final decisions on the project, which met a key milestones in the project's development. In each phase of the project, the consultants met with key departments at the Alliance to gather their input and perspective. This not only ensured that the project went smoothly, but in my opinion also improved upon the design work.

    Create a Full Brand System

    Rather than just creating a logo and calling it a new brand identity, our designers fleshed out a full brand system, with our website as the first significant project. At the end of the project, we were provided with a font family, color palette, photography style guide, templates for creating the various types of print materials produced by the organization, letterhead, electronic newsletters, and even a system for branding all the work we do in Prospect Park. Consistency is incredibly important in establishing a brand and raising its profile, and this system was essential for our achieving these goals. Rather than restricting our designers, the new system has provided them with creative approaches for working within the system to produce strong and beautiful materials for our organization.

    The results can be seen in the success of our marketing and fundraising activities – since the launch of our brand identity and website in late 2014, we have grown our email audience by nearly 200 percent, and have additional gains in our fundraising efforts with key audiences.


    Deborah Kirschner is a marketing and communications professional with more than 20 years experience in the non-profit cultural sector. She oversees a full range of marketing and communications activities as the Assistant Vice President of Marketing and Communications at the Prospect Park Alliance, the non-profit organization that sustains, restores and advances Brooklyn's flagship park in partnership with the City. Deborah was responsible for the development and implementation of a new brand identity for the organization, as well as the launch of a new website, and is currently spearheading the marketing and promotional activities around the Park's 150th anniversary celebration.

    Source: BigDuck smart communications for nonprofits
  • Rethinking Traditional Audience Measurement Through A Digital Framework
    Friday Dec 11, 2015

    What would a video measurement system look like if one were to zero-base such a solution today, with the tools we have at hand, given the measurement challenges we face, while unencumbered by legacy systems?

    Source: Media Post: Metrics Insider
  • Wi-Fi Alliance introduces a certification program for new smart home construction
    By Michael Brown - By Michael Brown - Wednesday Jun 14, 2017

    Wi-Fi Certified homes will feature integrated wireless networks designed with the same level of detail as the home’s electrical and plumbing systems.

    Source: Macworld
  • Wi-Fi Alliance Targets New Homes For Total Connectivity
    Wednesday Jun 14, 2017

    House-wide Wi-Fi coverage may become standard in new homes thanks to a new design program from the Wi-Fi Alliance. The so-called Wi-Fi Certified Home Design Program aims to bring enterprise-level Wi-Fi systems into the design phase of building houses. "As Wi-Fi has become more and more ubiquitous, and connectivity in general, users are expecting a seamless connectivity experience," Kevin Robinson, vice president of marketing at the Wi-Fi Alliance, told the AI & IoT Daily. "Wi-Fi Home Design elevates the user experience by ensuring that Wi-Fi networks in new homes meet connectivity, coverage and performance standards."

    Source: Media Post: Video Daily
  • An All-in-One Service Chaining Solution
    By InformationWeek Staff - Thursday Jun 15, 2017

    Samar Sharma, innovator and architect at Cisco Systems stops by the InformationWeek News Desk at Interop ITX to talk about the Cisco products that were nominated for and won Best of Interop Awards.

    Source: Information Week
  • Wi-Fi Alliance Targets New Homes For Total Connectivity
    Wednesday Jun 14, 2017

    House-wide Wi-Fi coverage may become standard in new homes thanks to a new design program from the Wi-Fi Alliance. The so-called Wi-Fi Certified Home Design Program aims to bring enterprise-level Wi-Fi systems into the design phase of building houses. "As Wi-Fi has become more and more ubiquitous, and connectivity in general, users are expecting a seamless connectivity experience," Kevin Robinson, vice president of marketing at the Wi-Fi Alliance, told the AI & IoT Daily. "Wi-Fi Home Design elevates the user experience by ensuring that Wi-Fi networks in new homes meet connectivity, coverage and performance standards."

    Source: Media Post: MediaDailyNews
  • Subway Delays, Again, Disrupt Commutes; L.I.R.R. Will Offer Some Discounts
    By EMMA G. FITZSIMMONS - Tuesday Jun 20, 2017

    In what has become a seemingly weekly ritual, a series of problems cropped up across the city during the morning rush, including signal issues and a train with mechanical problems.

    Source: NYT > Home Page
  • Seattle Week in Review: Disneyland, the Appiest Place on Earth
    By Benjamin Romano - Friday Jun 23, 2017

    Xconomy Seattle was in Disneyland most of this week, where the operative question, voiced by one of the thousands of other kindred spirits hiking through the hot, crowded streets of Adventureland Thursday afternoon was, “What are all these people waiting for?” More on that below—including a gripe about the princess industrial complex. But first a […]

    Source: Xconomy VC, Deals, & Startups Feed