alliance property management, LLC

1137 welch road
java center, new york 14082

NYS Entity Status
ACTIVE

NYS Filing Date
MARCH 07, 2014

NYS DOS ID#
4540715

County
WYOMING

Jurisdiction
NEW YORK

Registered Agent
NONE

NYS Entity Type
DOMESTIC LIMITED LIABILITY COMPANY

Name History
2014 - ALLIANCE PROPERTY MANAGEMENT, LLC









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  • AROUND THE WEB

  • Brand Building at the Prospect Park Alliance
    Wednesday Jan 18, 2017

    When I became the head of marketing at the Prospect Park Alliance, the non-profit organization that manages Brooklyn's flagship park in partnership with the City, I was given a marketing professional's dream situation and perhaps biggest challenge: creating a new website for the organization starting on day one—and adding to that, by my own initiative, the freshening of the brand identity.

    The Alliance had just completed the Samuel J. and Ethel LeFrak Center at Lakeside, an award-winning recreation center designed by Tod Williams Billie Tsien Architect, and an infusion of good will and heightened fundraising had provided the resources to take on this project, and in short time and with an ambitious timeline, we kicked off work.

    The project went smoothly and was overall a success, and I attribute this to several steps that were taken along the way:

    Set a strategy

    About a year before I came to the Alliance, the organization hired Big Duck to undertake a brandraising intensive  with leadership and key stakeholders. This valuable process, which identified the Alliance's key audiences, its brand "personality" and the start of key messaging for the organization, served as a valuable strategic road map for our brand refresh and website redesign.

    Consider the Brand History and equity

    For every organization, its history and focus for the future will dictate what direction to take with its brand identity. For the Alliance, we felt that its most recent brand identity, designed by Chermayeff & Geismar in 2002, had resonance with our audiences, so rather than start from scratch, our designers built on that brand equity by streamlining and modernizing our existing mark, and introducing full brand system that played to our key brand characteristics.

    Build Consensus

    I am lucky to work in an environment with colleagues and leadership that were fully supportive of this project – this is not always the case. But even in the best situations, building consensus goes a long way toward ensuring the success of the project. From day one, I assembled a leadership team that was charged with making final decisions on the project, which met a key milestones in the project's development. In each phase of the project, the consultants met with key departments at the Alliance to gather their input and perspective. This not only ensured that the project went smoothly, but in my opinion also improved upon the design work.

    Create a Full Brand System

    Rather than just creating a logo and calling it a new brand identity, our designers fleshed out a full brand system, with our website as the first significant project. At the end of the project, we were provided with a font family, color palette, photography style guide, templates for creating the various types of print materials produced by the organization, letterhead, electronic newsletters, and even a system for branding all the work we do in Prospect Park. Consistency is incredibly important in establishing a brand and raising its profile, and this system was essential for our achieving these goals. Rather than restricting our designers, the new system has provided them with creative approaches for working within the system to produce strong and beautiful materials for our organization.

    The results can be seen in the success of our marketing and fundraising activities – since the launch of our brand identity and website in late 2014, we have grown our email audience by nearly 200 percent, and have additional gains in our fundraising efforts with key audiences.


    Deborah Kirschner is a marketing and communications professional with more than 20 years experience in the non-profit cultural sector. She oversees a full range of marketing and communications activities as the Assistant Vice President of Marketing and Communications at the Prospect Park Alliance, the non-profit organization that sustains, restores and advances Brooklyn's flagship park in partnership with the City. Deborah was responsible for the development and implementation of a new brand identity for the organization, as well as the launch of a new website, and is currently spearheading the marketing and promotional activities around the Park's 150th anniversary celebration.

    Source: BigDuck smart communications for nonprofits
  • Cross-Cultural Management Strategy
    Tuesday Jun 12, 2012

    Renault-Nissan Alliance CEO Carlos Ghosn talks with WSJ Deputy Managing Editor Alan Murray about the differences in management style required for different corporate cultures in this excerpt from Tuesday's Viewpoints conversation.

    Source: The Wall Street Journal: Management
  • 9 Smart Investments to Improve Your Rental Properties
    By Shae Holland - Wednesday Jun 7, 2017

    Owning a rental property can be a lot of work but wise management can keep it profitable for years to come. Whether you’re new to the game or an old veteran, these 6 modern features can increase property value as well as make it more comfortable for residents. 1. Wi-Fi If your rental property doesn’t […]

    The post 9 Smart Investments to Improve Your Rental Properties appeared first on Dumb Little Man.

    Source: Dumb Little Man - Tips for Life
  • Fishermen’s Alliance Pursues Nonprofit Innovation through Art
    By Jim Schaffer - Wednesday May 31, 2017

    Cape Cod’s Fishermen’s Alliance seeks an artist-in-residence to help make their tagline—“Small Boats. Big Ideas”—come to life.

    The post Fishermen’s Alliance Pursues Nonprofit Innovation through Art appeared first on Non Profit News For Nonprofit Organizations | Nonprofit Quarterly.

    Source: Nonprofit Quarterly
  • Blink Health Ends Pact With Express Scripts for Lilly Insulin Price Discounts
    Tuesday Jun 13, 2017

    Blink Health LLC, a provider of consumer price discounts for prescription drugs, said it has terminated its relationship with Express Scripts Holding Co., a pharmacy-benefit manager that helped arrange the new price break for Lilly’s insulin.

    Source: The Wall Street Journal: U.S. Business
  • Government Investment in the Electric Car
    Tuesday Jun 12, 2012

    Renault-Nissan Alliance CEO Carlos Ghosn talks with WSJ Deputy Managing Editor Alan Murray about the role of government support and subsidies in the future of the electric car.

    Source: The Wall Street Journal: Management
  • The Impact of a Strong Yen
    Tuesday Jun 12, 2012

    Renault-Nissan Alliance CEO Carlos Ghosn talks with WSJ Deputy Managing Editor Alan Murray about the challenges the strength of Japan's currency presents to automakers.

    Source: The Wall Street Journal: Management
  • The Future of the Eurozone
    Tuesday Jun 12, 2012

    Renault-Nissan Alliance CEO Carlos Ghosn talks with WSJ Deputy Managing Editor Alan Murray about Europe's debt crisis, its effect on the future Eurozone economy, and the ramifications for the auto industry in this excerpt from Tuesday's Viewpoints conversation.

    Source: The Wall Street Journal: Management