Four different “credit repair” operations have been ordered to pay a total of more than $2 million in penalties for allegedly tricking people into thinking their bad credit could be easily fixed.The Consumer Financial Protection Bureau announced today that it filed complaints and proposed judgments against Prime Credit, LLC, IMC Capital, LLC, Commercial Credit Consultants, and Park View Law, …
NYS Entity Status
NYS Filing Date
APRIL 25, 2013
NYS DOS ID#
703 6TH AVE.
NEW HYDE PARK, NEW YORK, 11040
NYS Entity Type
DOMESTIC LIMITED LIABILITY COMPANY
2013 - ALLIANCE FOOD MANAGEMENT CONSULTANT AND SERVICES LLC
AROUND THE WEB
- Four Credit Repair Agencies Accused Of Misleading Customers, Charging Illegal Fees
By Ashlee Kieler - Tuesday Jun 27, 2017
Brand Building at the Prospect Park Alliance
Wednesday Jan 18, 2017
When I became the head of marketing at the Prospect Park Alliance, the non-profit organization that manages Brooklyn's flagship park in partnership with the City, I was given a marketing professional's dream situation and perhaps biggest challenge: creating a new website for the organization starting on day one—and adding to that, by my own initiative, the freshening of the brand identity.
The Alliance had just completed the Samuel J. and Ethel LeFrak Center at Lakeside, an award-winning recreation center designed by Tod Williams Billie Tsien Architect, and an infusion of good will and heightened fundraising had provided the resources to take on this project, and in short time and with an ambitious timeline, we kicked off work.
The project went smoothly and was overall a success, and I attribute this to several steps that were taken along the way:
Set a strategy
About a year before I came to the Alliance, the organization hired Big Duck to undertake a brandraising intensive with leadership and key stakeholders. This valuable process, which identified the Alliance's key audiences, its brand "personality" and the start of key messaging for the organization, served as a valuable strategic road map for our brand refresh and website redesign.
Consider the Brand History and equity
For every organization, its history and focus for the future will dictate what direction to take with its brand identity. For the Alliance, we felt that its most recent brand identity, designed by Chermayeff & Geismar in 2002, had resonance with our audiences, so rather than start from scratch, our designers built on that brand equity by streamlining and modernizing our existing mark, and introducing full brand system that played to our key brand characteristics.
I am lucky to work in an environment with colleagues and leadership that were fully supportive of this project – this is not always the case. But even in the best situations, building consensus goes a long way toward ensuring the success of the project. From day one, I assembled a leadership team that was charged with making final decisions on the project, which met a key milestones in the project's development. In each phase of the project, the consultants met with key departments at the Alliance to gather their input and perspective. This not only ensured that the project went smoothly, but in my opinion also improved upon the design work.
Create a Full Brand System
Rather than just creating a logo and calling it a new brand identity, our designers fleshed out a full brand system, with our website as the first significant project. At the end of the project, we were provided with a font family, color palette, photography style guide, templates for creating the various types of print materials produced by the organization, letterhead, electronic newsletters, and even a system for branding all the work we do in Prospect Park. Consistency is incredibly important in establishing a brand and raising its profile, and this system was essential for our achieving these goals. Rather than restricting our designers, the new system has provided them with creative approaches for working within the system to produce strong and beautiful materials for our organization.
The results can be seen in the success of our marketing and fundraising activities – since the launch of our brand identity and website in late 2014, we have grown our email audience by nearly 200 percent, and have additional gains in our fundraising efforts with key audiences.
Deborah Kirschner is a marketing and communications professional with more than 20 years experience in the non-profit cultural sector. She oversees a full range of marketing and communications activities as the Assistant Vice President of Marketing and Communications at the Prospect Park Alliance, the non-profit organization that sustains, restores and advances Brooklyn's flagship park in partnership with the City. Deborah was responsible for the development and implementation of a new brand identity for the organization, as well as the launch of a new website, and is currently spearheading the marketing and promotional activities around the Park's 150th anniversary celebration.
- Shareholders Demand More Drastic Shifts at Nestlé
By STEPHANIE STROM - Tuesday Jun 27, 2017
The changes requested by the Third Point hedge fund underscore the idea that legacy food brands must radically shake up their portfolios to remain profitable.
- Price to take a hike: Seniors race to buy National Parks passes
By Steve Rubenstein - Wednesday Jul 12, 2017
Seniors, who don’t run as fast as they used to, are running to snap up a great deal before the federal government jacks up the price of it by 700 percent.Last month, the agency said its new budget rules required the price to be $80, or the same level as that of an annual parks pass for adults.The hike is part of the National Park Service Centennial Act, which seeks to address infrastructure needs through raised fees.Congress approved the act in December under the Obama administration.Ever since the announcement, there’s been a run on the handful of park service outlets in the Bay Area that offer the pass — the visitor centers in the Presidio, at Fort Point, the Hyde Street Pier, the Marin Headlands and Point Reyes National Seashore.Crowley said the Lands End center stocked up on the passes so it wouldn’t run out before the price hike next month, as no park ranger wants to face a snarling senior in the wild.Seniors with the passes can avoid the $30-per-carload entry fee at parks like Yosemite, Sequoia-Kings Canyon, Grand Canyon and Yellowstone, and the $10-per-person entry fee at Muir Woods National Monument.
- Anatomy of a Direct Mail Control: St. Mary’s Food Bank Alliance
By Paul Bobnak - Friday Jun 30, 2017
One of the largest food banks in the United States uses several good techniques in this direct mail appeal. St. Mary’s was founded in 1967 and bills itself as the “world’s first food bank.” This direct mail campaign, sent to its house file, features a large image of a little girl on the front of the envelope...
The post Anatomy of a Direct Mail Control: St. Mary’s Food Bank Alliance appeared first on NonProfit PRO.
- Fit City: Taking Night-Life Cue, Gyms Lower the Lights
By TATIANA BONCOMPAGNI - Tuesday Jun 13, 2017
Cycling, boxing and running studios, as well as some full-service gyms, are using sophisticated lighting systems to heighten the exercise experience.