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230 west old country road
hicksville, new york 11801

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  • Gunman Kills 3 and Then Himself at San Francisco UPS Building
    By THOMAS FULLER and CHRISTINE HAUSER - Wednesday Jun 14, 2017

    The man, dressed in a UPS uniform, opened fire and then killed himself.

    Source: NYT > Home Page
  • An All-in-One Service Chaining Solution
    By InformationWeek Staff - Thursday Jun 15, 2017

    Samar Sharma, innovator and architect at Cisco Systems stops by the InformationWeek News Desk at Interop ITX to talk about the Cisco products that were nominated for and won Best of Interop Awards.

    Source: Information Week
  • Crappy puns abound after patrons hit by flying poop at Disneyland
    By Chloe Bryan - Saturday Jun 10, 2017

    Eleven adults and six children were struck by flying goose poop at Disneyland on Friday night. Luckily, a Hazmat team quickly came to the rescue — there'd been a report that the victims were struck by human feces, which prompted an emergency response. 

    Luckily, the team quickly discovered that wasn't the case. Just goose poop! No one was harmed.

    Anyway, Twitter came through with the shitty jokes you'd expect. Come on now, stop holding your nose — you're not above them, either. Read more...

    More about Watercooler, Culture, and Animals

    Source: Mashable!
  • Stop Testing Subject Lines
    Monday Feb 27, 2017

    Marketers are taught to test and learn so they can keep getting better results. Why then, are we all still testing subject lines? While these are the easiest tests to set up and run, they also havethe smallest potential to drive better results.

    Source: Media Post: Email Insider
  • Who Decides Fundraising Strategy at Your Organization?
    By Gail Perry - Friday Jun 2, 2017

    Is there lots of discussion – even dissention -- about the fundraising strategies your organization uses?

    Is there an argument about which fundraising tactics you should implement, and which ones you should abandon?

    Often everyone has an opinion -- whether they know anything about fundraising or not: the CEO, all the board members, program colleagues – and development staffers too.

    Everyone voices his or her personal preferences – loudly, and even passionately.

    Everyone has “best way” that they think the organization should raise money. People LOVE this tactic. Or they CAN’T stand that.

    Maybe it's phone calls. Or a Giving Day. The annual Gala. Or yet another fundraising event.

    But wait!

    What’s wrong with this picture?

    Who Gets to Decide Fundraising Strategy?

    We have so many people, who care quite passionately, offering their ideas about fundraising tactics.

    In fact, there are TOO MANY people making suggestions. Too many people trying to force their opinions.

    What’s This Like for the Fundraising Staff?

    It’s like being buffeted around by a wind that blows one way, and then blows another. It’s like starting down one path, getting it all set up, and then having to switch to another route in midstream.

    It’s hard to maintain excellence when you are changing courses so often.

    It’s hard to build up expertise when you are asked to stop what you've started, and start yet another fundraising program. With all this switching, it’s quite difficult to meet fundraising goals.

    Revenue suffers.

    That's the bottom line. No kidding.

    Many Ways to Skin a Cat, as the Saying Goes.

    The secret of a smart fundraising plan is that you CHOOSE from many possible tactics and strategies, the options that best work for your organization, your donors and your culture.

    And you STICK to those strategies - the ones that are paying off with happy donors and increased revenue.

    Clearly you have to run a program for a while in order to get over the learning curve, gain knowledge and start seeing the payoff.

    Just think: How long does it take to really get good at direct mail? How much time did it take to really nail all the strategies that make your annual gala a success?

    The learning curve is real. It takes a consistent investment of time to get it right.

    Making Decisions Based on Data or on Personal Preferences?

    How are decisions about fundraising strategies made at your organization?

    Are they based on data or on people’s personal opinion or preferences? Are your board members saying “we don't like direct mail, so don't do any mailings.”

    Are they insisting on what they personally want to see?

    Or do they take the time to learn how fundraising really works. Do they listen to the professionals who have the training and experience?

    Or does the CEO insist that you do things a certain way?

    For example, some CEO's insist on having a personal say in fundraising appeal letters. And their instincts are almost always wrong - heading against proven best practices.

    There goes your revenue down the drain!

    Data Wins.

    We have tons of data now in the fundraising business. We know what works.

    There’s plenty of research now: proven, statistically tested information about what donors want, what they respond to, and what it takes for them to give.

    Fundraising is no longer the seat of the pants, guessing game that it was in the 1980’s and 90’s. It’s a well-documented business, with professional accreditation and best practices that can be learned.

    So why are we still arguing about fundraising, then?

    It’s because so many people have their own likes and dislikes - and they try to force them into their organization's fundraising programs.

    SACRED COW Fundraising Strategies?

    What’s a sacred cow strategy? It’s a strategy that is no longer worth the energy to put it on. It’s a fundraising program that is not profitable or productive.

    So why are we still running the program?

    Because someone powerful at the organization likes this program. They are “protecting” it – and insisting that it’s done year after year.

    Are there sacred cow strategies at YOUR organization?

    Smart Fundraising Plans Save The Day

    It all starts with an annual fundraising plan that everyone agrees on.  That's how you get everyone supporting one set of strategies that will WORK and bring in the money.

    My new Highly Profitable Fundraising Toolkit will guide you to create a sane fundraising plan that will:

    • Get everyone on the same page, agreeing on what you'll be doing for the year.
    • Protect you from various people's fundraising “idea of the month.”
    • Allow you to be proactive rather than reactive.
    • Allow you to build confidence in the fundraising program.


    • Bring in the MOST revenue possible for your nonprofit.

    You’ll get the templates, worksheets and 4 hours of video training with me to help you and your team MAX OUT your fundraising potential.

    Find out more here about my Highly Profitable Fundraising Toolkit.



    The post Who Decides Fundraising Strategy at Your Organization? appeared first on Fired-Up Fundraising with Gail Perry.

    Source: Fired-Up Fundraising with Gail Perry
  • Mid-Level Donors = Low Hanging Fruit?
    By Gail Perry - Friday Apr 7, 2017

    Mid-Level Donors.

    We're all talking about these lovely folks in your data base who are already giving significantly - and the potential they offer.

    But what to do with them, when you are already practically burdened by too much to do??

    Today, here's a clear 5-step plan upgrade your mid-donors and take them to new giving heights.

    We'll follow the basic, fundamental principles of fundraising:

    • Know who to ask.
    • Know their interest in what you do.
    • Have a compelling case for your work.
    • Make an ask for a specific amount.
    • Meaningful acknowledgement and appreciation of their support.

    And we'll apply these fundamentals to the “middle donors” in your database who have capacity to give more.

    Here are five steps to start transforming your mid-level donors into major gift donors.

    1. Good Data and Segmentation.

    All good fundraising starts or stops here - with your data.

    You need good reports and information about donors in your database records.

    If you can’t create reports and segment your donors by first gift, last gift, largest gift, and cumulative giving, stop what you are doing today and fix your data management (Email us, we can help).

    WHO are your mid-level donors?

    Look on your reports for where your donors tend to group. It could be $100-$200, $500-$1,000, or higher.

    Identify your mid-donor range and start reviewing your lists for capacity.

    Look for:

    • Cumulative giving (Indicates level of commitment to the organization)
    • Largest gift (for example, $100 every year but 4 years ago gave $1,200)
    • Other simple research to ID giving potential:
      • Gifts to other organizations
      • Political giving (
      • Home value (

    One of the best investments you can make is to bring in a create a college intern or a volunteer to help research donors.

    I’ve done this multiple times and they discovered invaluable information that was so helpful.

    2. Know Your Mid-Level Donors.

    Try these steps:

    • Start with the top donors - the highest identified capacity.
    • Work your way down the list.
    • Set aside time every week for calls and meetings to say thank you.
    • Ask them: “Why do you support our organization?”

    This simple question will start to tell you how to move your $100 donor to $1,000, your $500 donor to $5,000, and up. Maybe use a volunteer to make thank you phone calls to them.

    Be sure to record the info a donor shares in their database record.

    That information gives you the basis create a solicitation plan - either one-on-one cultivation, or an upgrade appeal letter.

    You choose.

    But do make a plan for each capacity donor that will lead to a either an in-person or an appeal Ask.

    3. Ask Organizational Questions

    Before you create a plan to upgrade middle donors, ask these important questions internally:

    • What would our organization do with additional revenue?
    • What mission objectives will be achieved?
    • How will it appeal to the reasons donors have shared about why they support our organization?

    The answers to these questions will guide all of your communications and all the upgrade appeals you send to middle donors.

    Of course, you must be specific when ask for an upgrade.

    So you let donors know what your organization wants to accomplish, how much it will cost, and how their gift at a certain level will make a difference. 

    4. Create a Project Plan for Mid-Level Donors.

    Now you have:

    • Data that outlines your mid-donor potential,
    • Feedback from the donors themselves,
    • Some research on your top identified prospects.

    NOW . . . . . it’s time for a PLAN.

    It's time to start treating your middle donors like major donors and upgrade their giving.

    A basic plan for ANY Mid-Level Donor Program.

    1. Assign top mid-level prospects for one-on-one cultivation and solicitation.

    2. Review your data often on your mid-donor segments. (there's always "juicy" potential there!)

    3. Send customized communications and upgrade appeals. Send them to segmented donor groups based on steps 2 and 3 above.

    4. Create a new mid-level donor recognition program, or expand your existing giving society to include these donors. Then it's easy to give them special communications, recognition at events, include them in special publications and on website, etc.

    5. Find a Matching Gift to help launch your mid-donor program.  A matching gift is easy to solicit.  Donors love seeing their gift multiplied!

    5. Work the Plan and Manage Your Time.

    Prioritize time for you and your team to execute your mid-donor plan.

    To stay organized, I create a weekly work plan that includes the priority tasks to execute all annual development plan activities that must be done.

    Anything else that needs to get done that week will have to fit in the open time, or it gets moved back. (You can do this, right??)

    Don’t let the busy get in the way of the necessary.

    Keep an eye on use of staff time and ROI for your middle donor efforts.

    If you can create and effectively manage this kind of plan, it can have a major impact on what your organization can achieve overall.

    You'll develop closer relationships and retention of these important middle donors.

    AND you'll expand your major gift prospect pipeline and gifts.

    Bottom Line: What is your middle donor success story? Let us hear what’s worked for you.

    Need help planning and implementing a mid-level donor program? Email us, we can help.

    This is a guest post by our new fabulous new Fired-Up Fundraising colleague, Dan Bruer.

    Dan Bruer has over 18 years experience in fundraising and nonprofit management, developing and leading comprehensive fundraising programs and capital campaigns for regional and national non-profit organizations and universities, including University of Missouri-Columbia, UNC-Chapel Hill, American Red Cross, and major national conservation organizations. He specializes in major gift and midlevel donor programs. We are thrilled to welcome him to our team.

    The post Mid-Level Donors = Low Hanging Fruit? appeared first on Fired-Up Fundraising with Gail Perry.

    Source: Fired-Up Fundraising with Gail Perry
  • Google fires up its latest cloud region in Sydney
    By Blair Hanley Frank - Tuesday Jun 20, 2017

    Google Cloud Platform’s global expansion marched on today with the official launch of its latest region in Sydney, Australia. Users will be able to run workloads in one of three availability zones within the region, which are geographically independent sets of data centers. It’s good news for cloud customers and their users in that part […]

    Source: VentureBeat
  • Tech Fix: What You Need to Know About the New Uber
    By BRIAN X. CHEN - Wednesday Jun 21, 2017

    The company has been dogged by scandal for months. One response: changes to its all-important app.

    Source: NYT > Home Page