In his post on the importance of donor feedback and experiences yesterday, Roger lamented: “Although the commercial world spends literally billions of $ seeking feedback on customer experiences — like the surveys you get after an airline flight, a hotel stay, or an online purchase — it continually amazes me that few organizations who consider […]
NYS Entity Status
NYS Filing Date
APRIL 25, 2013
NYS DOS ID#
NYS Entity Type
DOMESTIC BUSINESS CORPORATION
2013 - ALL CUSTOM CLOSETS CORPORATION
AROUND THE WEB
- Customer Feedback, Corporate Style
By Tom Belford - Friday Jun 9, 2017
- Charter promised more broadband but didn’t deliver, now must pay fine
By Jon Brodkin - Thursday Jun 22, 2017
21,000 NY customers did not get broadband on schedule, despite merger promise.
Four ways a strong brand can drive corporate giving
Thursday Feb 23, 2017
A strong brand provides countless benefits for nonprofit fundraising programs. It helps organizations stand out from their peers, focuses fundraisers and other communicators on the messages they need to drive action, and provides the vision for a better future that inspires supporters to give.
A strong brand can also give you the edge you need to attract corporate donors. With $24.5 billion donated by corporations last year, that’s no small consideration. Here are four ways that your brand can help support your corporate giving program:
A clearly defined brand will help your organization generate stronger, more trusting relationships with your supporters, a key ingredient in building engaged communities. Corporate Social Responsibility (CSR) programs want to do good, but they also want to promote their own brand and connect with consumers. If your audience is highly engaged, corporate donors can feel confident that their support will get noticed. Because people like to support companies that do good, a recognized connection with your organization can help them build trust and find new, loyal customers within your community.
Corporate donors want to support good causes, but they also know that the nonprofit they choose to associate their brand with reflects back onto them. So, it is equally true that the values associated with a nonprofit brand will reflect on your corporate donors, and if your brand isn’t sufficiently professional or reliably expressed, you are starting at a disadvantage.
CSR programs operate based on defined philanthropic priorities, which are typically selected based on the causes’ affinities with the company’s business interests. For example, Disney’s corporate citizenship program focuses on causes benefiting children. Other companies, like Google, that focus on organizations using technology to combat a range of issues, can get fairly niche. Having a clear mission statement—which is a core piece of your brand identity—as well as key messages articulated in concise language will help you appeal to a CSR team.
Well-defined brands, whether nonprofit or corporate, express a clear personality that helps them to distinguish themselves. Corporations prefer to support organizations that align with their brand’s personality, so having a distinct personality that aligns with a corporate brand can make your nonprofit more attractive.
- Clutter raises $64 million to store what won’t fit in your closet
By Katie Roof - Tuesday Jun 13, 2017
If you heard venture investors were pouring tens of millions into storage, you might think it was cloud storage or flash storage. But that’s not the kind of storage we’re talking about with Clutter. The Los Angeles-based startup, which helps customers store their physical belongings like clothing and furniture, has closed a $64 million funding round from big name investors. The… Read More
- The Small Business Report, June 16, 2015
By email@example.com (Compass Media Networks) - Tuesday Jun 16, 2015
How to turn your closet, and the closets of others, into a cash machine; and tips for creating your own multi-million dollar idea.
- Pinterest is getting closer to giving us Cher's 'Clueless' closet
By Molly Sequin - Wednesday Jun 21, 2017
It's easy to fall in love with an outfit you see someone else wearing. But finding those items to buy for yourself isn't so easy. And even when you can, an outfit that works perfectly in your mind sometimes turns out to be a disaster IRL.
Technology is giving us hope, however: Pinterest's new and improved fashion assistant, called Lens, is here to give us the Cher Clueless closet experience we've always wanted.
First introduced in February, Pinterest Lens is getting a major fashion upgrade. To access Lens, just tap the camera icon in the upper righthand corner. Then all you have to do is hit the circle in the middle of your screen to take a picture of anything in the real world — a coat hanging in the corner, your coworker's shoes, or a purse in the new Kate Spade line — and watch the results roll in. Read more...More about Tech, Iphone, Android, Fashion, and Tech Innovators
- The Decline of the Baronial C.E.O.
By NELSON D. SCHWARTZ - Saturday Jun 17, 2017
Corporate giants once had all-powerful chiefs with domains to match. But activist investors and technological change are remaking the executive suite.
- Data, Data Everywhere -- But Where's the Marketing Performance?
Thursday Jul 19, 2012
The explosion in digital and emerging media channels has brought a huge volume of rich, but complex, data sources. With big data comes the promise of better decision-making information and measurementof marketing performance. A recent study by the Columbia Business School and NYAMA found that 91% of senior corporate marketers believe that successful brands use customer data to drive marketingdecisions, improve marketing performance and increase customer acquisition.