The changes requested by the Third Point hedge fund underscore the idea that legacy food brands must radically shake up their portfolios to remain profitable.
NYS Entity Status
NYS Filing Date
JULY 07, 2014
NYS DOS ID#
NYS Entity Type
DOMESTIC LIMITED LIABILITY COMPANY
2014 - ALL BRANDS REDEMPTION CENTER, LLC
AROUND THE WEB
- Shareholders Demand More Drastic Shifts at Nestlé
By STEPHANIE STROM - Tuesday Jun 27, 2017
- Dan Loeb buys a chunk of Nestle, blasts ‘staid’ culture
By Carleton English - Monday Jun 26, 2017
Dan Loeb just placed his biggest bet ever on a chocolate company. The activist investor’s hedge fund Third Point LLC amassed a $3.5 billion stake in Nestle, the world’s largest packaged foods company, representing roughly 1.25 percent of the Swiss-based company’s shares. Loeb is hoping to reinvigorate the brand amid changing food tastes as well...
- FDA Warns: Don’t Use These Potentially Contaminated Liquid Supplements And Medications
By Laura Northrup - Friday Aug 11, 2017
The Food and Drug Administration is warning consumers and medical professionals not to use liquid supplements and medications made by Pharmatech, including some products marketed for use by babies and small children. These products — distributed under multiple brand names, including Rugby, Major, and Leader — may be contaminated with potentially dangerous bacteria. An FDA recall currently applies only to …
- Disney Slapped With Lawsuit Over ‘Guardians of the Galaxy,’ ‘Avengers: Age of Ultron’ Effects
By Tim Kenneally, provided by
- Monday Jul 17, 2017
Visual effects firm says that Disney contracted with people who stole the technologyThe company was slapped with a lawsuit on Monday by a visual effects company, which claims that its technology was misappropriated for “Beauty and the Beast,” “Guardians of the Galaxy” and Avengers:“[I]n all of the film industry and media accolades about the record-breaking success of ‘Beauty and the Beast,’ and the acclaimed cutting-edge digital MOVA Contour technology that made the film’s success possible, nowhere is it mentioned that the patented and copyright-protected MOVA Contour technology was stolen from its inventor and developer, Rearden LLC, and its owner Rearden Mova LLC,” the suit reads.Nowhere is it mentioned that although Disney had previously contracted with Rearden LLC and its controlled entities on four previous major motion pictures to use MOVA Contour and knew of a Rearden Demand Letter to one of the thieves demanding immediate return of the stolen MOVA Contour system, Disney nonetheless contracted with the thieves to use the stolen MOVA Contour system.
The Power of Brand Personality for Your Nonprofit
Tuesday Feb 28, 2017
We all have distinct personalities—some of us are outgoing and whimsical, while others are nerdy and creative. Your nonprofit is no different. We believe that defining and using your organization’s brand personality can be a useful communications tool. In fact, your personality, when coupled with your positioning (the big idea you hope others might associate with your organization), is the heart of your brand strategy and the key to defining or refining your brand identity and experience.
First things first, what is brand personality? Brand personality is the tone and style you use to guide your communications. It is a set of adjectives that describe the overarching feelings you want your community to associate with your organization. Think about the most recent Target commercial you’ve seen and how it made you feel. You might describe the retail brand as fun, lovable, pleasant, and charming, and that’s brand personality in action.
Elements of your personality should come through in the tone and style of all of your communications. Writing a blog post? Designing a brochure? Check out the adjectives that make up your brand personality and decide if the communications look, feel, and sound true to your personality.
An effective brand personality will help your nonprofit distinguish itself from its peers because it’s a list of characteristics that are only true to you. Used consistently, personality will become a core part of your brand, and audiences will immediately associate certain feelings with your work.
Not sure where to start? Imagine you were asking a board members to set your organization up on a blind date with their close friend, a generous potential donor. How would you want that board member to describe you to their friend? Sure, you hope they’d reference your mission or elevator pitch, but what adjectives would you want them to use to get that donor excited to meet you? Everyone would like a nice, professional, and credible organization, but what’s so special about you that someone couldn’t wait to meet you for dinner (or go to your next gala)?
I want to help you discover and apply your brand personality to your nonprofit. Join me on March 21 at this free 90-minute workshop, Fish or fowl? Establishing your nonprofit's brand personality, at The Foundation Center in Washington, DC. We’ll talk about brand personality, look at some examples, and walk through exercises to help you determine the characteristics that describe your nonprofit on its best day.
- Coffee recalled for containing Viagra-like ingredient
By Fox News - Thursday Jul 20, 2017
A company based in Texas has recalled a coffee product after a substance found in a drug used to treat erectile dysfunction was found in the product, the Food and Drug Administration (FDA) confirmed. Bestherbs Coffee LLC has recalled all of its “New of Kopi Jantan Tradisional Herbs Coffee” after the FDA said it found...