The menu at Jean-Georges Vongerichten’s new vegetarian restaurant in the Flatiron district tries to impart “plant-based intelligence.”
NYS Entity Status
NYS Filing Date
OCTOBER 01, 2013
NYS DOS ID#
NYS Entity Type
FOREIGN BUSINESS CORPORATION
2014 - ALL ABOARD BENEFITS CORPORATION
2013 - C. MICHAEL CROWSTON - ALL ABOARD BENEFITS
2013 - ALL ABOARD BENEFITS
AROUND THE WEB
- Restaurant Review: Vegetables With Benefits at ABCV
By PETE WELLS - Monday Jul 3, 2017
- Airline gives baby born on plane 21 years of free flights
By Yaron Steinbuch - Wednesday Jun 28, 2017
This kid was born a frequent flier. Christoph Carsten Lezcan made an early arrival aboard a Spirit Airlines flight after his mom, Cristina Penton, went into labor shortly after takeoff on a flight from Fort Lauderdale to Dallas, WGNO reported. “Everything started happening very quickly,” said Penton, who was 36 weeks pregnant. “I didn’t think...
- Exponential Technologies Offer Early Use Case in Tax
By Beth Mueller, U.S. Tax Analytics Leader at Deloitte Tax - Friday Jul 7, 2017
As exponential technologies emerge benefits to end user departments also can grow exponentially, as in corporate tax groups.
- All Aboard China's 'Belt and Road' Extravaganza
Monday May 15, 2017
China is trying to build excitement around Xi Jinping's "One Belt, One Road" plan to expand trade with roads, railways and ports. Art installations like "Golden Bridge on Silk Road" and themed commercial products are supporting the campaign. Photo: Thomas Peter/Reuters
- Less Deadline Drama Benefits All In Draft
By John Manuel - Friday Jul 7, 2017
Four ways a strong brand can drive corporate giving
Thursday Feb 23, 2017
A strong brand provides countless benefits for nonprofit fundraising programs. It helps organizations stand out from their peers, focuses fundraisers and other communicators on the messages they need to drive action, and provides the vision for a better future that inspires supporters to give.
A strong brand can also give you the edge you need to attract corporate donors. With $24.5 billion donated by corporations last year, that’s no small consideration. Here are four ways that your brand can help support your corporate giving program:
A clearly defined brand will help your organization generate stronger, more trusting relationships with your supporters, a key ingredient in building engaged communities. Corporate Social Responsibility (CSR) programs want to do good, but they also want to promote their own brand and connect with consumers. If your audience is highly engaged, corporate donors can feel confident that their support will get noticed. Because people like to support companies that do good, a recognized connection with your organization can help them build trust and find new, loyal customers within your community.
Corporate donors want to support good causes, but they also know that the nonprofit they choose to associate their brand with reflects back onto them. So, it is equally true that the values associated with a nonprofit brand will reflect on your corporate donors, and if your brand isn’t sufficiently professional or reliably expressed, you are starting at a disadvantage.
CSR programs operate based on defined philanthropic priorities, which are typically selected based on the causes’ affinities with the company’s business interests. For example, Disney’s corporate citizenship program focuses on causes benefiting children. Other companies, like Google, that focus on organizations using technology to combat a range of issues, can get fairly niche. Having a clear mission statement—which is a core piece of your brand identity—as well as key messages articulated in concise language will help you appeal to a CSR team.
Well-defined brands, whether nonprofit or corporate, express a clear personality that helps them to distinguish themselves. Corporations prefer to support organizations that align with their brand’s personality, so having a distinct personality that aligns with a corporate brand can make your nonprofit more attractive.