As Greek yogurt’s popularity soared, Yoplait struggled to market its own version. Then it decided to develop something else: a compelling story.
NYS Entity Status
NYS Filing Date
JANUARY 07, 2013
NYS DOS ID#
3282 SUNRISE HIGHWAY
WANTAGH, NEW YORK, 11793
NYS Entity Type
DOMESTIC BUSINESS CORPORATION
2013 - ADVENTURE EXPLORATION INC.
AROUND THE WEB
- Adventures in Capitalism: Yoplait Learns to Manufacture Authenticity to Go With Its Yogurt
By CHARLES DUHIGG - Monday Jun 26, 2017
- A Year Around The World As A Digital Nomad — Month 1, Split, Croatia
By Steve Bramucci - Thursday Jul 20, 2017
A travel diary from a digital nomad, exploring the world with Remote Year.
- Food & Wine Magazine Will Leave New York for Alabama
By STEPHANIE STROM - Friday Jun 23, 2017
The move reflects a changing business in which traditional food magazines, and a Manhattan address, are less important.
- Suite Spot: Mountain Modern Motel, Jackson Hole, Wyo.
By Jeanne Cooper - Thursday Jun 22, 2017
Just in time for summer adventures in and around Jackson Hole, Wyo., the Mountain Modern Motel opened Memorial Day weekend with a splash ... of red buffalo plaid and other playful decor.The 135 compact rooms, some with platform bunks suited to families, include kitchenettes, subway-tiled bathrooms and “gear walls” with nooks for storing hiking boots and skis and snowboards.Guests also have access to self-serve laundry and a bike and gear repair station.Large-scale images of fly-fishing and the area’s destinations inspire outdoor exploration.Allow one of the hotel’s “wise guides” to help plan excursions or craft a bucket-list package, which with a minimum three-night stay includes daily breakfast, a seven-day park pass to Grand Teton and Yellowstone, hikes, paddleboarding and other outdoor adventures; rates vary by date.The multiuse lobby with cozy seating serves light meals and to-go fare by day and adult beverages by night; soft-serve ice cream is available all day.
- Retro-inspired text adventure puts a twist on using Wikipedia
By Freia Lobo - Friday Jun 30, 2017
Reading Wikipedia just got a whole lot more fun.
A new game called "Wikipedia: The text adventure" helps you navigate and learn more about the world using a clever modification of the online knowledge database's API. You can start your journey with a suggested location or choose your own, and from there on the game dynamically generates options of places to explore.
For example, I started with my home state of Maharashtra in India. From there, the game gave me a few choices of other places in the state to explore.
- ‘Stargate’ Revival Set to Launch as Digital Series
By Debbie Emery, provided by
- Friday Jul 21, 2017
The mid-form event series, produced by MGM’s Digital Group and entertainment studio New Form, will be directed by Mercedes Bryce Morgan (“Virtual Morality”) and written by Mark Ilvedson and Justin Michael Terry.Join Damian Beurer (host, Legion M co-founder), David Read (Gateworld founder), and special guests as the gateway reopens to celebrate the fandom and explore the next chapter in the Stargate universe.“We’ve been eager to revisit the ‘Stargate’ franchise, and create an all-new story that honors the founding mythos and gives loyal fans more mystery and adventure,” Kevin Conroy, President of Digital & New Platforms at MGM, said.With more than 380 episodes spanning nearly 20 seasons, “Stargate SG-1” is one of the longest-running science-fiction series in U.S. television history, while the original “Stargate” film went on to gross almost $200 million worldwide and spawned three live-action spin-off series.