advantage capital management LLC

415 bedford road
suite 102
pleasantville, new york 10570

NYS Entity Status
ACTIVE

NYS Filing Date
MARCH 13, 2014

NYS DOS ID#
4543605

County
WESTCHESTER

Jurisdiction
NEW YORK

Registered Agent
ADVANTAGE CAPITAL HOLDINGS LLC
415 BEDFORD
SUITE 102
PLEASANTVILLE, NEW YORK, 10570

NYS Entity Type
DOMESTIC LIMITED LIABILITY COMPANY

Name History
2014 - ADVANTAGE CAPITAL MANAGEMENT LLC









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  • AROUND THE WEB

  • Report Reveals In-App Purchase Scams in the App Store
    By Tim Hardwick - Monday Jun 12, 2017

    An investigation into App Store developer pay-outs has uncovered a scamming trend in which apps advertising fake services are making thousands of dollars a month from in-app purchases.

    In a Medium article titled How to Make $80,000 Per Month on the Apple App Store, Johnny Lin describes how he discovered the trend, which works by manipulating search ads to promote dubious apps in the App Store and then preys on unsuspecting users via the in-app purchase mechanism.

    I scrolled down the list in the Productivity category and saw apps from well-known companies like Dropbox, Evernote, and Microsoft. That was to be expected. But what's this? The #10 Top Grossing Productivity app (as of June 7th, 2017) was an app called "Mobile protection :Clean & Security VPN".

    Given the terrible title of this app (inconsistent capitalization, misplaced colon, and grammatically nonsensical "Clean & Security VPN?"), I was sure this was a bug in the rankings algorithm. So I check Sensor Tower for an estimate of the app's revenue, which showed… $80,000 per month?? That couldn't possibly be right. Now I was really curious.
    To learn how this could be, Lin installed and ran the app, and was soon prompted to start a "free trial" for an "anti-virus scanner" (iOS does not need anti-virus software thanks to Apple's sandboxing rules for individual apps). Tapping on the trial offer then threw up a Touch ID authentication prompt containing the text "You will pay $99.99 for a 7-day subscription starting Jun 9, 2017".


    Lin was one touch away from paying $400 a month for a non-existent service offered by a scammer.
    It suddenly made a lot of sense how this app generates $80,000 a month. At $400/month per subscriber, it only needs to scam 200 people to make $80,000/month, or $960,000 a year. Of that amount, Apple takes 30%, or $288,000?—?from just this one app.
    Lin went on to explain how dishonorable developers are able to take advantage of Apple's App Store search ads product because there's no filtering or approval process involved. Not only that, ads look almost indistinguishable from real results in the store, while some ads take up the entire search result's first page.

    Lin dug deeper and found several other similar apps making money off the same scam, suggesting a wider disturbing trend, with scam apps regularly showing up in the App Store's top grossing lists.

    It's unclear at this point how these apps managed to make it onto the App Store in the first place given Apple's usually stringent approval process, or whether changes to the search ads system in iOS 11 will prevent this immoral practice from occurring in future. We'll be sure to update this article if we hear more from Apple.

    In the meantime, users should report scam apps when they see them and inform less savvy friends of this scamming trend until something is done to eradicate it.


    Discuss this article in our forums

    Source: MacRumors : Mac News and Rumors
  • Blink Health Ends Pact With Express Scripts for Lilly Insulin Price Discounts
    Tuesday Jun 13, 2017

    Blink Health LLC, a provider of consumer price discounts for prescription drugs, said it has terminated its relationship with Express Scripts Holding Co., a pharmacy-benefit manager that helped arrange the new price break for Lilly’s insulin.

    Source: The Wall Street Journal: U.S. Business
  • Lenovo Taps Talend To Keep Data In-House
    Wednesday Dec 21, 2016

    Keeping data in-house rather than sending it to the cloud has advantages, says Marc Gallman, senior manager, big data architecture at Lenovo. One advantage is creating an nontraditional attributiondata model that continually proves a positive return on investment.

    Source: Media Post: Data and Targeting Insider
  • With Health Law in Flux, Insurers Scramble to Meet Filing Deadline
    By REED ABELSON - Wednesday Jun 21, 2017

    Anthem, a major player in the Obamacare exchanges, announced that it would withdraw from Wisconsin and Indiana next year, along with Ohio.

    Source: NYT > Home Page
  • Growbots raises $2.5M for its machine learning-based sales automation platform
    By Frederic Lardinois - Wednesday Jun 21, 2017

     Growbots uses machine learning to provide sales teams with the right leads to kickstart their outbound sales process. The service, which argues that its product can save each member of a sales team a few days of work every month, today announced that it has raised a $2.5 million funding round from Buran VC, Lighter Capital and a number of angel investors. This brings the company’s… Read More

    Source: TechCrunch
  • Fit City: Taking Night-Life Cue, Gyms Lower the Lights
    By TATIANA BONCOMPAGNI - Tuesday Jun 13, 2017

    Cycling, boxing and running studios, as well as some full-service gyms, are using sophisticated lighting systems to heighten the exercise experience.

    Source: NYT > Home Page
  • Maximize the Post Gift Glow: The Art of Thanking Donors
    By Kristina Leroux, Community Engagement Manager - Thursday Jun 8, 2017

    Giving to charity is the neurological equivalent of winning the lottery! So why do 3 out of 4 donors not make a second gift? It may be that you aren’t taking advantage of the “post gift glow” – that feeling donors have right after they give. You know the one – you feel great about […]

    Source: Kivi's Nonprofit Communications Blog
  • Investor Takes on Buffalo Wild Wings
    Wednesday May 17, 2017

    Marcato Capital Management wants a management shake-up, but the restaurant chain has other ideas.

    Source: The Wall Street Journal: Food & Drink