If there is any indication of the cultural import and effect of the “millennials” – a term I dislike for reasons I will explain later – look no further than America’s malls. The Baby Boomer hubris and NIMBYism that sent malls into further and further orbits from city centers has come home to roost and it promises to change the face of retail in a big way. First,… Read More
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AUGUST 14, 2014
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2014 - ADVANCED IDEAS, LLC
AROUND THE WEB
- Welcome to the softer side of gutted Sears stores
By John Biggs - Monday Jun 12, 2017
- Defending the Indefensible
Thursday Jun 15, 2017
The Democratic Party has an age-old tradition of fighting to advance every bad idea in American history. Operation Trump-Russia is only the latest installment.
- Fit City: Taking Night-Life Cue, Gyms Lower the Lights
By TATIANA BONCOMPAGNI - Tuesday Jun 13, 2017
Cycling, boxing and running studios, as well as some full-service gyms, are using sophisticated lighting systems to heighten the exercise experience.
- All Ears: New Brain Research Shows How Audio Increases Marketing Effectiveness
Friday Mar 31, 2017
In the age of VR and digital visual advancement, audio often takes a back seat; an afterthought or a final dressing for the visual idea. Yet, new research into brain science shows that sound is acritical factor to building strong emotional connections. For healthcare advertisers, audio could be the key to more effective campaigns - campaigns that motivate people to take action.
- Where Can Email Marketing Take Your Career?
Thursday May 18, 2017
It's quite all right to be a lifelong email marketer, since demand is certainly high. Many, however, want to leverage their skills to advance down a different path. If you're an all-knowingspecialist/generalist in email marketing, here are ideas on where you can take your career next:
- What's The Value Of A Digital Ad? ComScore Has Some Ideas
Tuesday Apr 5, 2016
ComScore, known in the industry as the expert in digital measurement, which is taking an aggressive cross-platform position with its acquisition of Rentrak, also recently announced a measurement dealwith Viacom and partnership with Adobe. I sat down with Andrew Lipsman, comScore's VP of marketing insights, to get his perspective on all of these recent advancements in conjunction with comScore'sefforts at perfecting the calculation of true digital ad performance.
- Rooted in Counterculture, Whole Foods’ Founder Finds an Unlikely Refuge
By MICHAEL J. de la MERCED and ALEXANDRA STEVENSON - Friday Jun 16, 2017
John Mackey wanted to fight off the activist investors attacking Whole Foods. He found a savior in Amazon, a company blamed for laying waste to retailers.
- Critic's Notebook: Foreign Horror TV Shows Are Light on Monsters, Heavy on Mood
By MIKE HALE - Friday Jun 16, 2017
On the streaming service Shudder, foreign series like “Jordskott” and “Penance” offer a classic psychological dread that’s in short supply on American TV.