adolescent girls approaching personal enrichment: mind body spirit, LLC

545 franklin ave #1
brooklyn, new york 00000

NYS Entity Status
ACTIVE

NYS Filing Date
AUGUST 16, 2013

NYS DOS ID#
4447068

County
KINGS

Jurisdiction
NEW YORK

Registered Agent
NONE

NYS Entity Type
DOMESTIC LIMITED LIABILITY COMPANY

Name History
2013 - ADOLESCENT GIRLS APPROACHING PERSONAL ENRICHMENT
LLC -









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  • AROUND THE WEB

  • Neighborhood Joint: Staubitz Market in Brooklyn: 100 Years of Sawdust, Steaks and Chops
    By ANDREW COTTO - Wednesday Jun 14, 2017

    A display contains frozen items, and the shelves are stocked with jars and cans. But there’s just one reason to visit this Boerum Hill business: meat.

    Source: NYT > Home Page
  • The Teenage Spiritual Crisis
    Tuesday Jun 13, 2017

    As adolescents start to form values and ideals based on their personal and social experiences, many question their religious beliefs more intensely.

    Source: The Wall Street Journal: Lifestyle
  • Modern Love: My Body Doesn’t Belong to You
    By HEATHER BURTMAN - Friday Jun 16, 2017

    A young woman who finds herself being catcalled, followed and grabbed at wonders why some men seem to think a female body is public property.

    Source: NYT > Home Page
  • Using your brand strategy everyday in everything
    Wednesday May 17, 2017

    If you’ve ever researched branding you’ve probably heard jargony terms like “brand proposition”, “brand promise”, ‘positioning”, “personality”, “voice”, or “unique selling proposition (USP)” tossed around. Any rigorous rebranding process typically starts by establishing a clear strategy, using at least one, if not many, of these approaches. There are a lot of approaches for developing brand strategy, any one of which can help your team get clear on what you’re trying to communicate.

    A well-developed brand strategy should help everyone see how your strategic plan or mission comes to life in day-to-day communications, both inside your organization and outside of it. But too often, nonprofits and businesses view their brand strategy as something that’s only useful when creating a new logo or tagline-- not as something that can help transform how everyone in your organization communicates every day. When folks criticize branding as “navel-gazing”, decorative, or extraneous, it’s usually because the team behind it has developed it in a vacuum. A solid nonprofit brand must originate from and be deeply tied to its vision, mission, and values, and bring them to life in dynamic ways that inspire the hearts and minds of people inside and outside of the organization.

    BIg Duck’s model for building strong nonprofit brands, which we call “brandraising”, uses two simple brand strategy concepts: Positioning and Personality. Both can help anyone on your staff– from your staff leadership and board to to your programs team and beyond– write, speak, and behave in ways that bring your mission to life and create a truly on-brand experience of your organization, head-to-toe.

    Positioning

    Positioning is the primary idea you want people to associate with your organization, and it’s a North Star everyone on your team can use to guide their actions daily. It’s closely related to your mission, but more focused on and oriented toward how you want to be perceived, not what you do.

    For example, Auburn’s mission is, “Auburn equips leaders with the organizational skills and spiritual resilience required to create lasting, positive impact in local communities, on the national stage, and around the world. We amplify voices and visions of faith and moral courage. We convene diverse leaders and cross-sector organizations for generative collaboration and multifaith understanding. And we research what’s working — and not — in theological education and social change-making.

    Walk into their office or meet with their team and you’ll see that mission is used rigorously to inform their work. But that language isn’t easy for staff to remember and use with every interaction. Their positioning—“Auburn is the premier leadership development center for the multifaith movement for justice.

    Publicly, Auburn shares and promotes its mission. Internally, its positioning statement gives staff a tool to express their big idea so they can be sure that everything they do supports and advances it.

    Positioning is often reductive: a simplification of what you actually do. It’s hard to get it right, but when you do, it’s a useful pocket-tool you can grab handily on the fly.

    When developing your organization’s positioning statement, make sure yours is simple, clear, and usefully distinguishing from others in your space. Remember, it’s not always something you state publicly, so you can get away with things like “the leading organization...”, for instance, which could be problematic in public-facing language.

    Got your positioning pinned down? Here’s a few ways it can be used inside your organization for maximum value.

    • Integrate an overview of your mission and positioning into your onboarding trainings for new staff and board members. Make sure everyone is clear what they are and how to use them. Consider developing a set of role plays that give them a chance to practice. 
    • Use positioning to guide how you write and speak. For example, give the positioning to the board member who’s going to speak at your upcoming event and frame it as the ‘cheat sheet’ for what they need to communicate about your organization.
    • Use positioning to help determine if new materials your vendors develop are on strategy. Does that new brochure or website, at a glance, support your positioning?

    Personality

    Personality is the tone and style your organization uses to communicate. It’s relatively easy to develop and can have a transformative effect; suddenly, everyone’s writing, speaking, and representing your organization consistently. (Read Farra’s article The Power of Brand Personality at your Nonprofit for more.)

    If positioning is a more perception, or communication-oriented way to think about your mission, than personality is a more perception or communication-oriented way to live and express your organization’s values for many (but not all) organizations.

    If you’ve ever taken a class at Soul Cycle you know their staff are dynamic examples of living the brand. No matter which location you visit, Soul Cycle staffers are unrelentingly friendly, helpful, and upbeat, no matter their role or level of seniority. Sure, they have bad days, but they are clearly trained to turn on the charm whenever a customer walks in. Wouldn’t it be nice if your staff were perceived that way by your donors, clients, and board members too? They can be-- but first you need to hire and train them to do so– otherwise, they’ll continue to do what most people do naturally, just be themselves, for better and for worse.

    Auburn’s personality is Loving, Entrepreneurial, Courageous, Multifaith, Progressive, and Respected. This list of guiding attributes is distinguishing and practically useful for writing, speaking, and other external communications.

    Some of my favorite organizational personalities have had words in them like, “menschy” and “fierce”– unexpected, memorable, and useful words that staff can connect with and that help differentiate.

    Once you’ve established a list of about five adjectives that reflect the personality you’d like your organization to express consistently, consider bringing it to life in these ways.

    • Integrate your personality into hiring practices and training programs. Want to establish your organization as welcoming, warm, and embracing? Doing so means you need to hire people who are, themselves, likely to be those things, or at least know how to act that way. 
    • Create on-personality spaces, events, and partnerships. Paint the walls and put up artwork in your public spaces that reflect your personality. Pick event venues and partners whose personalities are “on brand” for you. 
    • Celebrate in personality-centric ways. Each week, a staff member at Big Duck gets to annoint next week’s “Duck of the Week”, an honorary, celebratory title with no responsibilities at all. The Duck of the Week celebration, along with others we integrate into our weekly Team Time, help us live our friendly personality trait. Similarly, sharing industry research, great case studies, and other resources each week keeps our team on our toes and better able to live our smart personality trait.
    • Use personality to guide which social media channels you use and how you use them. Is your organization inclusive, perhaps you should convene an online community. Do you want to get your supporters to see you as energetic and gutsy? Consider hosting a takeover of your Instagram or Twitter accounts. Intellectual and inquisitive? Ask questions and moderate spirited debates via comments or Facebook Live.


    Ready to get started putting positioning and personality into action? Read more on how to create a winning brand strategy on Big Duck’s blog or in my book, “Brandraising”, learn how we brought Auburn’s brand strategy to life, or give us a call.

    Source: BigDuck smart communications for nonprofits
  • Using your brand strategy everyday in everything
    Wednesday Jun 14, 2017

    If you’ve ever researched branding you’ve probably heard jargony terms like “brand proposition”, “brand promise”, ‘positioning”, “personality”, “voice”, or “unique selling proposition (USP)” tossed around.  Any rigorous rebranding process typically starts by establishing a clear strategy, using at least one, if not many, of these approaches. There are a lot of approaches for developing brand strategy, any one of which can help your team get clear on what you’re trying to communicate.

    A well-developed brand strategy should help everyone see how your strategic plan or mission comes to life in day-to-day communications, both inside your organization and outside of it. But too often, nonprofits and businesses view their brand strategy as something that’s only useful when creating a new logo or tagline-- not as something that can help transform how everyone in your organization communicates every day. When folks criticize branding as “navel-gazing”, decorative, or extraneous, it’s usually because the team behind it has developed it in a vacuum. A solid nonprofit brand must originate from and be deeply tied to its vision, mission, and values, and bring them to life in dynamic ways that inspire the hearts and minds of people inside and outside of the organization.

    Big Duck’s model for building strong nonprofit brands, which we call “brandraising”, uses two simple brand strategy concepts: Positioning and Personality. Both can help anyone on your staff– from your staff leadership and board to to your programs team and beyond– write, speak, and behave in ways that bring your mission to life and create a truly on-brand experience of your organization, head-to-toe.

    Positioning

    Positioning is the primary idea you want people to associate with your organization, and it’s a North Star everyone on your team can use to guide their actions daily. It’s closely
    related to your mission, but more focused on and oriented toward how you want to be perceived, not what you do.

    For example, Auburn’s mission is, “Auburn equips leaders with the organizational skills and spiritual resilience required to create lasting, positive impact in local communities, on the national stage, and around the world. We amplify voices and visions of faith and moral courage. We convene diverse leaders and cross-sector organizations for generative collaboration and multifaith understanding. And we research what’s working — and not — in theological education and social change-making.”

    Walk into their office or meet with their team and you’ll see that mission is used rigorously to inform their work. But that language isn’t easy for staff to remember and use with every interaction. Their positioning—“Auburn is the premier leadership development center for the multifaith movement for justice.”

    Publicly, Auburn shares and promotes its mission. Internally, its positioning statement gives staff a way to staff a tool to express their big idea so they can be sure that everything they do supports and advances it.

    Positioning is often reductive: a simplification of what you actually do. It’s hard to get it right, but when you do, it’s a useful pocket-tool you can grab handily on the fly.

    When developing your organization’s positioning statement, make sure yours is simple, clear, and usefully distinguishing from others in your space. Remember, it’s not always something you state publicly, so you can get away with things like “the leading organization...”, for instance, which could be problematic in public-facing language.

    Got your positioning pinned down? Here’s a few ways it can be used inside your organization for maximum value.

    • Integrate an overview of your mission and positioning into your onboarding trainings for new staff and board members. Make sure everyone is clear what they are and how to use them. Consider developing a set of role plays that give them a chance to practice.

    • Use positioning to guide how you write and speak. For example, give the positioning to the board member who’s going to speak at your upcoming event and frame it as the ‘cheat sheet’ for what they need to communicate about your organization.

    • Use positioning to help determine if new materials your vendors develop are on strategy. Does that new brochure or website, at a glance, support your positioning?

    Personality

    Personality is the tone and style your organization uses to communicate. It’s relatively easy to develop and can have a transformative effect; suddenly, everyone’s writing, speaking, and representing your organization consistently. (Read Farra’s article The Power of Brand Personality at your Nonprofit for more.)

    If positioning is a more perception, or communication-oriented way to think about your mission, than personality is a more perception or communication-oriented way to live and express your organization’s values for many (but not all) organizations.

    If you’ve ever taken a class at Soul Cycle you know their staff are dynamic examples of living the brand. No matter which location you visit, Soul Cycle staffers are unrelentingly friendly, helpful, and upbeat, no matter their role or level of seniority. Sure, they have bad days, but they are clearly trained to turn on the charm whenever a customer walks in. Wouldn’t it be nice if your staff were perceived that way by your donors, clients, and board members too? They can be-- but first you need to hire and train them to do so– otherwise, they’ll continue to do what most people do naturally, just be themselves,  for better and for worse.

    Auburn’s personality is Loving, Entrepreneurial, Courageous, Multifaith, Progressive, and Respected. This list of guiding attributes is distinguishing and practically useful for writing, speaking, and other external communications.

    Some of my favorite organizational personalities have had words in them like, “menschy” and “fierce”– unexpected, memorable, and useful words that staff can connect with and that help differentiate.

    Once you’ve established a list of about five adjectives that reflect the personality you’d like your organization to express consistently, consider bringing it to life in these ways.

    • Integrate your personality into hiring practices and training programs. Want to establish your organization as welcoming, warm, and embracing? Doing so means you need to hire people who are, themselves, likely to be those things, or at least know how to act that way.

    • Create on-personality spaces, events, and partnerships. Paint the walls and put up artwork in your public spaces that reflect your personality. Pick event venues and partners whose personalities are “on brand” for you.

    • Celebrate in personality-centric ways. Each week, a staff member at Big Duck gets to annoint next week’s “Duck of the Week”, an honorary, celebratory title with no responsibilities at all. The Duck of the Week celebration, along with others we integrate into our weekly Team Time, help us live our friendly personality trait. Similarly, sharing industry research, great case studies, and other resources each week keeps our team on our toes and better able to live our smart personality trait.

    • Use personality to guide which social media channels you use and how you use them. Is your organization inclusive, perhaps you should convene an online community. Do you want to get your supporters to see you as energetic and gutsy? Consider hosting a takeover of your Instagram or Twitter accounts. Intellectual and inquisitive? Ask questions and moderate spirited debates via comments or Facebook Live.

    Ready to get started putting positioning and personality into action? Read more on how to create a winning brand strategy on Big Duck’s blog or in my book, “Brandraising”, learn how we brought Auburn’s brand strategy to life, or give us a call.

     

    Source: BigDuck smart communications for nonprofits
  • Cyclist Killed by Bus in New York’s First Citi Bike Fatality
    By MATTHEW HAAG and HANNAH ALANI - Tuesday Jun 13, 2017

    Dan Hanegby of Brooklyn fell under a bus’s tires in Chelsea. He worked for Credit Suisse and was once the top-ranked tennis player in Israel.

    Source: NYT > Home Page
  • Cops searching for suspects after 12-year-old girl escapes kidnappers’ car
    By Fox News - Wednesday Jun 28, 2017

    The Whittier Police Department confirmed they are investigating the kidnapping of a 12-year-old girl who was able to escape her abductors Monday morning. According to police, at around 9:30am the girl was in front of her home near the 13400 block of Franklin Street in Whittier when she was approached by a man who grabbed...

    Source: New York Post: News
  • It might be time to kill your newsletter
    Thursday May 11, 2017

    Ah - the nonprofit newsletter. That communications tactic that’s so ubiquitous that you probably can’t imagine life without it. Like sliced bread. Or kale in Brooklyn. From the days of twenty page printed quarterlies (mailed the old fashioned way), to 2017 when our subscribers spend a few seconds thumbing through our content on their mobile devices, if we’re lucky. The nonprofit newsletter is destined to stand the test of time. Right?

    I’m here today to make a potentially controversial statement: It’s time to say goodbye to the newsletter as we know it. Chances are your investment in it is simply just not worth the time and energy as it used to be.

    As you are well aware, developing a newsletter takes a lot: content sourcing, writing, designing, formatting, testing. It can take hours, days, weeks to assemble—with touches, input, and approval from countless people throughout the organization—inside and outside the communications team.

    Why do so many nonprofits take on the burden of producing the equivalent of a magazine a month that gets an average 1.5 percent click through rate and 14 percent open rate? Those figures are down from 2015, according to M+R's 11th Benchmarks Study of nonprofit digital advocacy, fundraising, social, and advertising. If your organization is in this predicament, it’s time for a new approach. This doesn't mean you should scrap the operation entirely (though it could)—but I bet there are some adjustments that you could make to get a better return. So, hold your horses, I’m not saying that the goal of your nonprofit newsletter isn’t important, I’m just saying that there are probably better [i.e. more efficient, leaner, and high-value] ways to achieve that goal.

    Before you pull the plug (or press pause on that enews that’s about to blast in an hour) here are some questions to help you think this through.

    What’s your enewsletter costing you?

    How much total time is your entire team spending on your enews? Don’t know? Add it up. Track it honestly (There are lots of free time-tracking tools you can use if Excel is not your friend). Once you have a rough figure, take a hard look at it and ask yourself “Is it worth it?”

    The time has come to approach nonprofit marketing with ruthless rigor. If you’re not already, you should ask yourself with every project—is the time and investment spent here a smart use of my limited resources? If you can look at that time calculation and make the case that it’s worth it, keep on trucking. If not, take steps to be more efficient.

    What’s the point?

    Every communications piece should be connected to a goal—the more specific the better. And the newsletter is no exception. You probably have several important goals for your newsletter—keeping your donors up-to-date, communicating impact, telling stories, putting a face to volunteers, showcasing exciting new programs, etc. And you 100% should keep in touch with your supporters, especially before fundraising asks. But take a step back and ask yourself, “is this newsletter in its current form the best way to achieve these goals?”

    Who do we want to read this piece?

    Knowing your audience is key. Ask yourself, who is our primary audience for our newsletter and what are they looking for? If you’re not sure, ask them. A simple survey to newsletter subscribers can go a long way. When it comes to communication, personalization matters. A recent study by Abila about donor loyalty reports that approximately 71 percent of donors feel more engaged with a nonprofit when they receive content that’s personalized to them. Investing all of your efforts on one-size-fits all newsletter may not be the right approach.

    What content do we need to deliver?

    We live in an age where good content matters. In that same study cited above, nearly 75 percent of donors say they might stop donating to an organization based on poor content, including vague, dull, or irrelevant content, and inconvenient formatting. With that in mind, your communications team should be in the habit of regularly developing content that will resonate with your audiences and assessing what channel is best for that content to be delivered. Maybe that one-size-fits-all monthly enews that takes weeks to assemble could be scrapped in place of shorter, more regular email updates or Facebook posts. Or perhaps you can build up your blog and treat your enews as a simple round-up of what you’ve already developed, segmented by audience type and emailing content to people in more targeted ways.

    Think through first what content you really need to deliver, and then put pressure on whether your newsletter is the best format to deliver it. (Need help? Check our Sarah Durham’s content planning and management workshop coming up this summer.)

    What does the data say?

    If you aren’t already, you should be keeping a close eye on how your enewsletter is performing. Try comparing your open rates and click-through rates to industry averages using M&R’s 2017 e-benchmarks. If your enewsletter is performing at or below average, there’s probably a good case to be made to approach it with fresh eyes.

    Source: BigDuck smart communications for nonprofits