The grant will help the museum boost fundraising, build awareness, and upgrade its technology....
NYS Entity Status
NYS Filing Date
MARCH 05, 2013
NYS DOS ID#
NYS Entity Type
DOMESTIC NOT-FOR-PROFIT CORPORATION
2013 - ACAMPORA CONCUSSION AWARENESS FOUNDATION, LTD.
AROUND THE WEB
- WWI Museum Receives $1.9 Million From Kauffman Foundation
By firstname.lastname@example.org (Kyoko Uchida) - Saturday Jun 10, 2017
- Stonewall Inn Project to Preserve Stories Behind a Gay Rights Monument
By SARAH MASLIN NIR - Saturday Jun 17, 2017
A $1 million grant will go toward conserving the oral histories of those who lived through the 1969 riots.
- Manhattan Skyscraper Linked to Iran Can Be Seized by U.S., Jury Finds
By VIVIAN WANG - Thursday Jun 29, 2017
A federal panel concluded that the majority owners of 650 Fifth Avenue violated sanctions against Iran and laundered money through a shell company for an Iranian bank.
Are you top of mind? Three types of awareness you should be tracking
Tuesday Dec 13, 2016
Most nonprofits strive to increase their own visibility through their marketing and communications efforts, but few actually track if it’s working. When we launched the Brandraising Benchmark in 2016 to help nonprofits track their own levels of awareness and engagement cost-effectively, our partners at Ipsos were full of valuable insights. In this article, Nicole Zacotinsky, an account manager at Ipsos, sheds light on three types of awareness worth considering. - Sarah.
What is awareness and why is it important to measure?
Whether or not people are aware of you is the foundation for any type of interaction with your organization. Measuring your awareness tells you where you stand, and repeating that measurement over time will tell you if your organization is increasing its awareness, decreasing it, or if it’s stagnant.
In order to understand a brand’s awareness, it needs to be measured with some type of frequency (monthly, yearly, bi-yearly, etc.). Your initial measurement becomes your benchmark or baseline, and as long as it’s measured in a similar manner (same questions among the same population) at the frequency you’ve determined, then upticks or downticks in awareness will show any impact your organization is having.
There will always be some “ghost awareness” (a % who claim awareness but aren’t actually aware) to some degree; however it is expected that the ghost awareness will remain consistent year on year. Therefore, the change in awareness year on year is much more important than a baseline awareness number and changes up or down in awareness trends that are are perceived to be real.
There are three types of awareness
There are three different types of awareness. There is prompted awareness: when asked, people tell you they know the organization when picking them off a list. There is unprompted awareness: when asked, people come up with the organization on their own without having to look at a list to say “Oh yeah, I know them.” And, as a subset of unprompted awareness, we have top of mind, meaning that when asked it is the first brand people tell you unprompted. The more you can get your target audience to come up with your organization’s name unprompted, the deeper the individual’s connection is to your organization. Being top of mind makes that connection even deeper. Brand awareness is important because the faster your nonprofit comes to mind, the easier it is to remember what it stands for and for a person to take action or donate.
What do I do with my awareness measurement?
The more your organization is able to put their name out there and drive awareness, the more your target population will show interest. You can put your organization’s name out there through social media buys, blog posts, and social events. A great example of this is ALS and the ice bucket challenge. They were able to raise $220 million in a year through a viral social media efforts. However you do it, ultimately the goal is to give them a reason to increase their share of wallet (donations) to you rather than another organization.
Interested in benchmarking your nonprofit’s prompted awareness? Big Duck’s upcoming Brandraising Benchmarks are all online here.
- Fake Breast Cancer Charity Must Shut Down, Pay $350K To Real Charities
By Laura Northrup - Friday Jun 16, 2017
A purported charity called The Breast Cancer Survivors Foundation existed for six years, raising money through direct mailers and soliciting donors over the phone. It took in about $3 million per year, spinning heartwarming tales in its mailings of helping patients. This turned out to not actually be true, and those millions went to the professional fundraiser who ran the …
- How Poems Inspire Pictures
By KERRI MacDONALD and MORRIGAN McCARTHY - Friday Jul 14, 2017
Six photographers read poems about America. Here's what they saw in the words.