The grant will help the museum boost fundraising, build awareness, and upgrade its technology....
NYS Entity Status
NYS Filing Date
MARCH 05, 2013
NYS DOS ID#
NYS Entity Type
DOMESTIC NOT-FOR-PROFIT CORPORATION
2013 - ACAMPORA CONCUSSION AWARENESS FOUNDATION, LTD.
AROUND THE WEB
- WWI Museum Receives $1.9 Million From Kauffman Foundation
By email@example.com (Kyoko Uchida) - Saturday Jun 10, 2017
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WWE superstar Chris Jericho was caught on camera trading verbal jabs and F-bombs with a wrestling fan in New York City. The Fozzy frontman had been standing outside Irving Plaza on Friday night — after appearing at a tribute show for his late friend and fellow musician David Z — when he got into the...
Are you top of mind? Three types of awareness you should be tracking
Tuesday Dec 13, 2016
Most nonprofits strive to increase their own visibility through their marketing and communications efforts, but few actually track if it’s working. When we launched the Brandraising Benchmark in 2016 to help nonprofits track their own levels of awareness and engagement cost-effectively, our partners at Ipsos were full of valuable insights. In this article, Nicole Zacotinsky, an account manager at Ipsos, sheds light on three types of awareness worth considering. - Sarah.
What is awareness and why is it important to measure?
Whether or not people are aware of you is the foundation for any type of interaction with your organization. Measuring your awareness tells you where you stand, and repeating that measurement over time will tell you if your organization is increasing its awareness, decreasing it, or if it’s stagnant.
In order to understand a brand’s awareness, it needs to be measured with some type of frequency (monthly, yearly, bi-yearly, etc.). Your initial measurement becomes your benchmark or baseline, and as long as it’s measured in a similar manner (same questions among the same population) at the frequency you’ve determined, then upticks or downticks in awareness will show any impact your organization is having.
There will always be some “ghost awareness” (a % who claim awareness but aren’t actually aware) to some degree; however it is expected that the ghost awareness will remain consistent year on year. Therefore, the change in awareness year on year is much more important than a baseline awareness number and changes up or down in awareness trends that are are perceived to be real.
There are three types of awareness
There are three different types of awareness. There is prompted awareness: when asked, people tell you they know the organization when picking them off a list. There is unprompted awareness: when asked, people come up with the organization on their own without having to look at a list to say “Oh yeah, I know them.” And, as a subset of unprompted awareness, we have top of mind, meaning that when asked it is the first brand people tell you unprompted. The more you can get your target audience to come up with your organization’s name unprompted, the deeper the individual’s connection is to your organization. Being top of mind makes that connection even deeper. Brand awareness is important because the faster your nonprofit comes to mind, the easier it is to remember what it stands for and for a person to take action or donate.
What do I do with my awareness measurement?
The more your organization is able to put their name out there and drive awareness, the more your target population will show interest. You can put your organization’s name out there through social media buys, blog posts, and social events. A great example of this is ALS and the ice bucket challenge. They were able to raise $220 million in a year through a viral social media efforts. However you do it, ultimately the goal is to give them a reason to increase their share of wallet (donations) to you rather than another organization.
Interested in benchmarking your nonprofit’s prompted awareness? Big Duck’s upcoming Brandraising Benchmarks are all online here.
- Behind an $18 Billion Donation to a New York Charity, a Shadowy Chinese Conglomerate
By MICHAEL FORSYTHE and ALEXANDRA STEVENSON - Wednesday Jul 26, 2017
A Chinese man has transferred more than 29 percent of HNA Group of China to a private foundation, adding to the questions about the firm’s structure and political connections.
- Stonewall Inn Project to Preserve Stories Behind a Gay Rights Monument
By SARAH MASLIN NIR - Saturday Jun 17, 2017
A $1 million grant will go toward conserving the oral histories of those who lived through the 1969 riots.