When you get to a certain stage in life, it's all about decluttering. Clearing the decks of everything from old furniture to old flames. The dozens of cardboard boxes still in the garage from the last move (15 years ago). Layers of furniture crowding the basement like the rings of a tree, paying tribute to evolving tastes. And, of course, kids' college furniture ranging from the cheapest Jennifer Convertible to foldable dining table and chairs.
NYS Entity Status
NYS Filing Date
MAY 01, 2013
NYS DOS ID#
NYS Entity Type
DOMESTIC BUSINESS CORPORATION
2013 - A TO Z FURNITURE CORP.
AROUND THE WEB
- The Burden To Unload
Wednesday Dec 30, 2015
- Cyclist Killed by Bus in New York’s First Citi Bike Fatality
By MATTHEW HAAG and HANNAH ALANI - Tuesday Jun 13, 2017
Dan Hanegby of Brooklyn fell under a bus’s tires in Chelsea. He worked for Credit Suisse and was once the top-ranked tennis player in Israel.
- Psst…the Backdoor Route to a Roth IRA
By Your (optional) podcast author email address (Your (optional) podcast author name) - Monday Mar 3, 2014
- Rooftop Terrace at Brooklyn Children’s Museum Is Set to Open
By JANE MARGOLIES - Thursday Jun 15, 2017
A decade after it began, an outdoor green space for the museum’s small visitors is finally ready, and it arrives with an impressive design pedigree.
- Neighborhood Joint: Staubitz Market in Brooklyn: 100 Years of Sawdust, Steaks and Chops
By ANDREW COTTO - Wednesday Jun 14, 2017
A display contains frozen items, and the shelves are stocked with jars and cans. But there’s just one reason to visit this Boerum Hill business: meat.
- Pride 2017: New York’s L.G.B.T.Q. Story Began Well Before Stonewall
By LIAM STACK - Monday Jun 19, 2017
The gay bar’s 1969 patron-police battle, hailed as a starting point, actually followed many events in the city, now mapped in a sites project.
- IKEA Details Plans for Furniture Placement App Powered by Apple's ARKit
By Mitchel Broussard - Monday Jun 19, 2017
At WWDC this year, Apple senior vice president of software engineering Craig Federighi performed a demo of the company's new augmented reality platform, ARKit, while mentioning popular furniture company IKEA as an upcoming partner in the technology. Similarly, Apple CEO Tim Cook referenced an IKEA AR partnership in a recent interview with Bloomberg Businessweek.
Now, Ikea executive Michael Valdsgaard has spoken about the company's partnership with Apple and ARKit, describing an all-new augmented reality app that will help customers make "reliable buying decisions" for IKEA's big ticket items (via Digital.di) [Google Translate].
Image via Digital.di
When it launches, the app will let customers choose which IKEA product they want and then use an iPhone or iPad powered by ARKit to see how the IKEA furniture looks in their own home before it's purchased. IKEA has been doing this for years now, including an early version which required users to scan pages of an IKEA catalogue to view AR furniture, but the company said that Apple's platform will greatly increase the consistency and quality of the experience.
Valdsgaard said that the app will support between 500 and 600 IKEA products at launch with more being added afterwards. The augmented reality experience will even directly play into the development and launch of new products, as Valdsgaard explained that the company plans to first debut new pieces of furniture in the app to give customers a taste of what's coming.
"This will be the first augmented reality app that allows you to make reliable buying decisions," said Michael Valdsgaard, digital transformation manager at Inter Ikea Systems, the company that owns the brand Ikea.Selling furniture directly within the app is a possibility as well, but isn't the company's focus for the first iteration of the software. Valdsgaard said, "Ideally, you could put a sofa in your home with the help of the app, and then with one click add it in the shopping cart on the site. But we have a tight deadline."
Going forward, it will play a key role in new product lines. "When we launch new products, they will be first in the AR app."
Several teams are working on the technology behind the augmented reality app, including one "innovation team" of 150 people located in Älmhult, Sweden -- where the first IKEA opened -- as well as a twenty-person team specifically responsible for the 3D modeling of furniture. The ARKit-powered IKEA app is expected to launch this fall, following the iOS 11 update.
Discuss this article in our forums
- IKEA partners with Apple to bring virtual furniture to the home
By David Curry - Wednesday Jun 21, 2017
IKEA will be one of the launch partners for Apple’s augmented reality framework, bundled into the iOS 11 release. The new AR app will show customers virtual furniture in their own home. Customers take a series of photos of a room before choosing from IKEA’s vast selection of furniture. The Swedish company expects to have 5,600 products available on the AR app at launch, according to 9to5Mac. See Also: Apple wants you to pay big for their smart speaker IKEA already allows customers to slot renders of furniture in their home, but the Apple technology makes the size and lighting much more...Read More