Welcome to the new 1984 circa 2017. History is being rewritten. Words are being redefined. And the culture police are watching.
NYS Entity Status
NYS Filing Date
APRIL 11, 2013
NYS DOS ID#
NYS Entity Type
DOMESTIC BUSINESS CORPORATION
2013 - A.E.F.O. AMERICAN ECO-FRIENDLY ORGANICS INC.
AROUND THE WEB
- The Culture Police
Saturday Jun 17, 2017
- Restaurant Review: At Don Peppe, Expect a Lot of Everything
By PETE WELLS - Tuesday Jun 20, 2017
The hallowed Italian-American restaurant is near the airport and the racetrack in Queens, but it’s in a world of its own.
- How Whole Foods Became the Organic Giant
By ERIC OWLES - Friday Jun 16, 2017
Over several decades, John Mackey grew a 2,000 square-foot store in Austin into a $13.4 billion deal with Amazon.
- Food & Wine Magazine Will Leave New York for Alabama
By STEPHANIE STROM - Friday Jun 23, 2017
The move reflects a changing business in which traditional food magazines, and a Manhattan address, are less important.
- 'NY Times' Finally Joins Snapchat Discover
Monday Apr 24, 2017
Does The New York Times joining Snapchat Discover lend an air of respectability to a new platform, and breathe new life into an aging publisher? That's obviously what the partners are planning -- butonly time will tell.
The elusive millennials: are they worth chasing?
Monday Dec 5, 2016
Ah, millennials—they’re the constantly SnapChatting young people with attention spans that shorten every day. (I’m allowed to say this because I’m one of them!) As millennials make up more and more of the workforce and their buying power increases, organizations are obsessing about how to get them to care about their cause—and ultimately how to get them to give.
This obsession has led to tons of research about the generation, and after doing a little digging, I noticed that the research doesn’t always match up. For instance, MobileCause said millennials give to causes, rather than specific organizations or brands, but Inc. 500 found millennials to be extremely brand loyal compared to other generations.
So what’s the deal? Do millennials care about a specific organization or not? And how does that affect their likelihood to give? Big Duck’s new market research tool, the Brandraising Benchmark, also digs into questions like these, and our June survey returned some interesting results about young people:
- 18-34 year olds had some of the highest levels of awareness of participating organizations. This means they were more likely than other, older age groups to claim that they’d heard of a participating organization. This was true for nonprofits large and small, and across a variety of sectors.
- When asked about the importance of participating organizations’ mission statements, 18-34 year olds were more likely than any other age group to say the mission was very or extremely important. Again, true for nonprofits of all sizes and a variety of sectors.
- When asked about their likelihood to donate in the future, 18-34 year olds were more likely than all other age groups to say they probably or definitely would donate. Again, true for organizations large and small, and across sectors.
So perhaps all the obsession over millennials is warranted: they’re aware of what’s going on in the nonprofit sector and excited about donating. What’s more, they seem to be aware of specific organizations (not just the issues behind them), so they may pay more attention to your brand than you might expect.
My biggest takeaway about all of this is that developing a brand that inspires connection is more important than ever. Think Nike or Old Spice, and think fast because this age group has a lot of organizations vying for their attention.
If you want to know what millennials (and other demographics) think of your organization specifically, sign up for our Brandraising Benchmark.
- IPC Media Now To Be Known As Time Inc. UK
Thursday Sep 4, 2014
IPC Media will undergo a rebrand by parent company Time Inc. to become Time Inc. UK, the company has announced. According to Time Inc. chairman and CEO Joe Ripp, the move will allow the company tobetter leverage its global presence. IPC Media counts more than 60 brands among its portfolio, including Country Life, What's on TV and Woman.
- Time Inc. Cuts 300 Jobs
Wednesday Jun 14, 2017
Time Inc., the nation's largest magazine publisher, announced a new round of layoffs and buyouts, affecting 300 positions or around 4% of the company's total headcount. Its shrinking headcount hasbeen a bellwether for the travails of legacy print publishers as ad dollars shifted to digital media over the last decade.