The Riveter, which opened last month in Seattle, thinks too many women feel pressured to sacrifice self-care in the name of success.
When the cast of MTV’s The Real World: Seattle moved out of its 11,000-square-foot loft in the city’s Capitol Hill neighborhood last year, Kim Peltola and Amy Nelson moved in. Then they painted the lobby white and placed jars of fresh tulips at reception. Called The Riveter, the coworking space they cofounded borrows its name from the loft’s earlier incarnation as an auto-body shop, one of many that once operated on a strip called Auto Row. Now its walls are stacked with shelves of granola and copies of Grace Bonney’s In the Company of Women.