Were you ever certain you'd found love at first sight, only to find out that the more you learned, the object of your desire wasn't what you expected? Similarly, brands are spending increasingresources to catch Generation Z's eyes, but if the wooing doesn't have substance and brand truth behind it to form an authentic relationship, then all efforts are wasted. In the era of "fake news" anda loss of trust in corporate and political institutions, brands need to be honest and transparent about who they are and what they offer to constantly prove themselves trustworthy to this criticalaudience of 70 million.
NYS Entity Status
NYS Filing Date
AUGUST 22, 2014
NYS DOS ID#
NYS Entity Type
DOMESTIC BUSINESS CORPORATION
2014 - 899 KT CORPORATION
AROUND THE WEB
- Keep (Brand) Love Alive With Gen Z: It's All About Trust
Wednesday Apr 5, 2017
- New TV diversity bill expected to pass
By Miriam Kreinin Souccar - Monday Jun 19, 2017
A bill to encourage diversity among TV writers and directors is expected to pass the Legislature by session's end on June 21.The bill would affect only those shows that benefit from the state's...
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- How Citi Bike Started A Transportation – And Advertising – Revolution
By Andrew Essex - Tuesday Jun 13, 2017
Bike sharing in New York City was a tough sell, until it became an advertising platform.
On a humid August afternoon in 2011, a small group of government executives gathered around the desk of Mayor Michael Bloomberg to seek his approval for New York’s first bike-share program.
- Ask the NY Giants: Socks with Sandals?
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Professional athletes like members of the New York Giants are the inspiration for the latest (counterintuitive) high-fashion trend: wearing socks with sandals. Photo: Stu Woo/The Wall Street Journal
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By BENJAMIN MUELLER - Wednesday Jun 21, 2017
As part of the deal with the former pro tennis player, the city will create a new position within the agency that investigates police misconduct.
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Does The New York Times joining Snapchat Discover lend an air of respectability to a new platform, and breathe new life into an aging publisher? That's obviously what the partners are planning -- butonly time will tell.
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The maker of a designer chair put a couple dozen of its chairs out in the streets of New York, free for the taking. The only catch? GPS was hidden on the chairs, and a film crew would videotape the swipe and monitor where the chairs ended up. WSJ's Andy Jordan surveys the results of the "Real Good Experiment".