Email open and click rates slid for associations in 2016. But groups that used marketing automation achieved higher rates.
NYS Entity Status
NYS Filing Date
DECEMBER 26, 2013
NYS DOS ID#
NYS Entity Type
DOMESTIC LIMITED LIABILITY COMPANY
2013 - 85 AVENUE ASSOCIATES LLC
AROUND THE WEB
- Metrics Are The Message: How Associations Did With Their Email In 2016
Monday Jun 12, 2017
- Park Avenue Home Sells for $26 million---26% Off
Friday Jun 23, 2017
On the Upper East Side, the unit originally sought $35 million in February.
- Fit City: Taking Night-Life Cue, Gyms Lower the Lights
By TATIANA BONCOMPAGNI - Tuesday Jun 13, 2017
Cycling, boxing and running studios, as well as some full-service gyms, are using sophisticated lighting systems to heighten the exercise experience.
- Father of Self-Help Dies
Tuesday Jul 17, 2012
University of Pittsburgh sociology professor Christine Whelan on "7 Habits of Highly Effective People" author Stephen Covey's legacy. Photo: Associated Press
- Rooted in Counterculture, Whole Foods’ Founder Finds an Unlikely Refuge
By MICHAEL J. de la MERCED and ALEXANDRA STEVENSON - Friday Jun 16, 2017
John Mackey wanted to fight off the activist investors attacking Whole Foods. He found a savior in Amazon, a company blamed for laying waste to retailers.
- Programmatic, Mobile Payments Lead Marketing Tech Adoption
Wednesday Jun 21, 2017
A new report by the Data & Marketing Association (DMA) finds that programmatic advertising and mobile payments are the leading technologies being adopted by marketers today with 32% and 31% of the marketers surveyed using them, respectively. Notably, virtual reality (VR) and beacon technology lagged behind with only 7% and 4% of those surveyed using them, respectively.
- New DMA Group Will Tackle Cross-Channel Identity And Attribution Issues
Wednesday Jun 21, 2017
Aiming to tackle the challenge of cross-channel identity and attribution in marketing, the Data & Marketing Association (DMA) said it has formed the Structured Innovation Identity Council. The DMA said it will produce two tools by Q3 -- an education portal with videos and case studies called Identity IQ, and a toolkit with identity data definitions, use cases, and data validation assessment techniques designed to improve understanding between buyers and sellers.
- Critic's Notebook: Foreign Horror TV Shows Are Light on Monsters, Heavy on Mood
By MIKE HALE - Friday Jun 16, 2017
On the streaming service Shudder, foreign series like “Jordskott” and “Penance” offer a classic psychological dread that’s in short supply on American TV.