7th place, LLC

179 lincoln avenue
rockville centre, new york 11570

NYS Entity Status
ACTIVE

NYS Filing Date
SEPTEMBER 11, 2013

NYS DOS ID#
4457208

County
NASSAU

Jurisdiction
NEW YORK

Registered Agent
NONE

NYS Entity Type
DOMESTIC LIMITED LIABILITY COMPANY

Name History
2013 - 7TH PLACE, LLC









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  • AROUND THE WEB

  • Dan Loeb buys a chunk of Nestle, blasts ‘staid’ culture
    By Carleton English - Monday Jun 26, 2017

    Dan Loeb just placed his biggest bet ever on a chocolate company. The activist investor’s hedge fund Third Point LLC amassed a $3.5 billion stake in Nestle, the world’s largest packaged foods company, representing roughly 1.25 percent of the Swiss-based company’s shares. Loeb is hoping to reinvigorate the brand amid changing food tastes as well...

    Source: New York Post: Business
  • Pride 2017: New York’s L.G.B.T.Q. Story Began Well Before Stonewall
    By LIAM STACK - Monday Jun 19, 2017

    The gay bar’s 1969 patron-police battle, hailed as a starting point, actually followed many events in the city, now mapped in a sites project.

    Source: NYT > Home Page
  • Yoga With Cats
    By JENNIFER A. KINGSON - Wednesday Jun 7, 2017

    “Yoga mats are like cat magnets,” said an owner of Meow Parlour, one of a growing number of places offering yoga with cats.

    Source: NYT > Home Page
  • Report Reveals In-App Purchase Scams in the App Store
    By Tim Hardwick - Monday Jun 12, 2017

    An investigation into App Store developer pay-outs has uncovered a scamming trend in which apps advertising fake services are making thousands of dollars a month from in-app purchases.

    In a Medium article titled How to Make $80,000 Per Month on the Apple App Store, Johnny Lin describes how he discovered the trend, which works by manipulating search ads to promote dubious apps in the App Store and then preys on unsuspecting users via the in-app purchase mechanism.

    I scrolled down the list in the Productivity category and saw apps from well-known companies like Dropbox, Evernote, and Microsoft. That was to be expected. But what's this? The #10 Top Grossing Productivity app (as of June 7th, 2017) was an app called "Mobile protection :Clean & Security VPN".

    Given the terrible title of this app (inconsistent capitalization, misplaced colon, and grammatically nonsensical "Clean & Security VPN?"), I was sure this was a bug in the rankings algorithm. So I check Sensor Tower for an estimate of the app's revenue, which showed… $80,000 per month?? That couldn't possibly be right. Now I was really curious.
    To learn how this could be, Lin installed and ran the app, and was soon prompted to start a "free trial" for an "anti-virus scanner" (iOS does not need anti-virus software thanks to Apple's sandboxing rules for individual apps). Tapping on the trial offer then threw up a Touch ID authentication prompt containing the text "You will pay $99.99 for a 7-day subscription starting Jun 9, 2017".


    Lin was one touch away from paying $400 a month for a non-existent service offered by a scammer.
    It suddenly made a lot of sense how this app generates $80,000 a month. At $400/month per subscriber, it only needs to scam 200 people to make $80,000/month, or $960,000 a year. Of that amount, Apple takes 30%, or $288,000?—?from just this one app.
    Lin went on to explain how dishonorable developers are able to take advantage of Apple's App Store search ads product because there's no filtering or approval process involved. Not only that, ads look almost indistinguishable from real results in the store, while some ads take up the entire search result's first page.

    Lin dug deeper and found several other similar apps making money off the same scam, suggesting a wider disturbing trend, with scam apps regularly showing up in the App Store's top grossing lists.

    It's unclear at this point how these apps managed to make it onto the App Store in the first place given Apple's usually stringent approval process, or whether changes to the search ads system in iOS 11 will prevent this immoral practice from occurring in future. We'll be sure to update this article if we hear more from Apple.

    In the meantime, users should report scam apps when they see them and inform less savvy friends of this scamming trend until something is done to eradicate it.


    Discuss this article in our forums

    Source: MacRumors : Mac News and Rumors
  • Fit City: Taking Night-Life Cue, Gyms Lower the Lights
    By TATIANA BONCOMPAGNI - Tuesday Jun 13, 2017

    Cycling, boxing and running studios, as well as some full-service gyms, are using sophisticated lighting systems to heighten the exercise experience.

    Source: NYT > Home Page
  • Shareholders Demand More Drastic Shifts at Nestlé
    By STEPHANIE STROM - Tuesday Jun 27, 2017

    The changes requested by the Third Point hedge fund underscore the idea that legacy food brands must radically shake up their portfolios to remain profitable.

    Source: NYT > Home Page
  • Rooted in Counterculture, Whole Foods’ Founder Finds an Unlikely Refuge
    By MICHAEL J. de la MERCED and ALEXANDRA STEVENSON - Friday Jun 16, 2017

    John Mackey wanted to fight off the activist investors attacking Whole Foods. He found a savior in Amazon, a company blamed for laying waste to retailers.

    Source: NYT > Home Page
  • Third Point, a Hedge Fund, Sets Its Activist Sights on Nestlé
    By MICHAEL J. de la MERCED - Sunday Jun 25, 2017

    The fund, run by Daniel S. Loeb, has called on the Swiss food giant to sell its stake in L’Oréal and move more quickly to adapt to changing consumer tastes.

    Source: NYT > Home Page