The days of advertising campaigns founded primarily on big creative ideas appear to be dwindling, and data is stepping up to play more of a leading role. A recent Forrester report written by JoeStanhope, "AI Must Master the Basics Before It Can Transform Marketing," points to numerous ways we can expect content and creative to be more closely tied to data strategies in order to achieve"efficiency, smarter decisions, speed, continuous performance improvement, and customer journey optimization." In a conversation about the study, Stanhope said Forrester clients are asking for moreways to create content personalization, and AI tools provide a path for doing this at scale.
NYS Entity Status
NYS Filing Date
APRIL 18, 2014
NYS DOS ID#
NYS Entity Type
DOMESTIC LIMITED LIABILITY COMPANY
2014 - 22 STANHOPE LLC
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