First and foremost, it may simply be a function of better media buying, Ben Angle, senior media buyer-national media research at Planning & Placement. "In terms of TV being down, I think you really have to attribute it to master negotiators beating the stations down," he said during Marketing: Politics in Washington, D.C. this morning. Another factor was simply leveraging the TV calendar to commit buys during softer rate card periods: "Booking in June, July or even, in some cases, May, to get the best rate."
NYS Entity Status
NYS Filing Date
JUNE 20, 2014
NYS DOS ID#
NYS Entity Type
DOMESTIC BUSINESS CORPORATION
2014 - 1118 RTE. 311 CORP.
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